in this issue: contents FEATURES 50 Soft-Tissue Contouring Drs. Trevor Nichols and Stuart Frost explain the steps behind laser gingivectomy, a procedure they offer to many patients at the end of treatment to perfect their smiles. 58 64 68 Paul Edwards, CEO and founder of CEDR HR Solutions, explains how orthodontists can use a model known as progressive corrective coaching to improve team performance and protect their practice. Nearly half of Earth's population uses social media, but orthodontists can't neglect their website content and rely solely on on social channels. Phil Horton of Sesame Communications explains how websites and social media networks, when used together, paint the most accurate picture of a practice. It's not always about the money-but you also can't be a cheapskate and keep the caliber of talent you need to deliver a great patient experience and grow your practice. Here's how to manage your largest line item in ways that are good for the business and beneficial to the employees. Overhauling the 'Corrective Action Plan' A Welcome Site DEPARTMENTS Just Rewards MESSAGE BOARDS from orthotown.com 8 A Voice in the Arena New Beginnings, New Opportunities In his first column as Orthotown's new editorial director, Dr. Chad Foster discusses his goals for the publication and online community. As he explains, there's lots of work to be done! 18 What's the Most You Would Go in Debt for an Orthodontic Certificate in 2020? Townies discuss the rising amount of debt facing new grads and if pursuing an orthodontic career is truly worth it. 25 Patient With Implant Who Hates Her Smile 12 14 16 4 Industry News New Products Poll: Finance 33 72 Product Profile: Scheduling Institute Ad Index A patient with a high smile line and a tricky bit of implant history has this Townie stumped. 30 Broken Bracket Emergencies Townies share how their teams help set expectations for patients with broken brackets. APRIL 2021 // orthotown.com OT0421_TOC_V2.indd 4 3/24/21 3:33 PMhttp://www.orthotown.com