Orthotown April 2021 - 44

office visit

TOP PRODUCTS
1.	 Damon braces. I am a firm
believer in passive self-ligation
and its ability to solve many of
the difficulties of orthodontics
by reducing friction, lowering
forces and expanding arches.
2.	 Vector TADs. I believe that we
should always think outside
the box and use all the tools
we can to provide patients with
options-and amazing results.
3.	 Spark clear aligners (Ormco).
In my opinion, Spark aligners
are the most superior on the
market.
4.	 Spectralase laser. I use my
laser every day to put the
finishing touches on a great
case. Without it, my cases
would not be close to the same.
5.	 VPro high-frequency vibration
device (Propel). This allows me
to better treat all aligner cases
in a more efficient manner with
better results.

day before, and " frame " each other for
qualities of greatness. We then huddle up
and do an " I am " statement-a projection
of who we want to be for the day, such
as " I am enough " or " I am an amazing
orthodontist. " The final part of our
meeting is clinical; the clinical staff meets
in the doctor's office, where we discuss
the new starts for the day. Assistants have
columns for the day and will present new
patients and the treatment plan.
We roll through our day with patients!
We have 12 chairs and are extremely busy.
The culture is key to our success and is
so important to us all. We look for ways
to serve each other, not to blame. We
love one another and treat ourselves, as a
team, with care and respect. This makes
our whole team love their job, feel valued
and want to come to work each day.

44

You have more than 14,000 followers
on Instagram! How did you amass
such a following, and how do you use
your platform? Does this make it
easier to market to potential patients
and connect to those outside of the
Phoenix area?
I still feel like I have a lot that I want to
do and share when it comes to Instagram.
I know that my opportunity to work with
Dr. Frost helped to accelerate my following.
More than anything, I think that the clinical
results that I have learned to obtain are
appreciated by clinicians and members of
the community. Sharing transformations and
patients seeing their new smiles for the first
time is contagious!
We have someone in the practice who
helps stimulate our Instagram accounts. She
is so creative and dedicated to our process.

APRIL 2021 // orthotown.com

OT0421_Nichols_OV_Option2.indd 44

3/24/21 3:37 PM



http://www.orthotown.com

Orthotown April 2021

Table of Contents for the Digital Edition of Orthotown April 2021

Orthotown April 2021 - Cover1
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Orthotown April 2021 - Cover3
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Orthotown April 2021 - Outsert_Medidenta_1
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