Orthotown March 2021 - 39
by Dr. Courtney Schiefelbein
Dr. Courtney Schiefelbein is a board-certified
orthodontist who practices in New York at
her private practice, Smile Pop. Established
in July 2019, Smile Pop is unlike a typical
orthodontic practice in that it features a retail
storefront meant to attract new patients from
the street ,rather than from traditional referral
sources. Schiefelbein got her start at Southern
Illinois University, where she received a Doctor of Dental Medicine, and
upon graduating continued her education with a one-year fellowship in
orthodontics at the University of Florida and a three-year orthodontic
specialty training at Montefiore Medical Center/Albert Einstein College
of Medicine in New York. Email: drcourtney@smilepop.com
KEEP THE
CHANGE
10 OPPORTUNITIES TO IMPROVE
THE PRACTICE POSTPANDEMIC
It's been three-quarters of a year since the COVID pandemic began to hit me personally.
While chirps and chatter began in January 2020, it hit New York in March 2020.
And while the beginning of the pandemic was terrifying and stressful, forcing me to shut
down my office for 10 weeks, it also made me pivot and make some changes and, dare I say, some
grown-up decisions.
I made a lot of changes in my practice because of the pandemic, and I plan on keeping some
of them in the long run. Here are 10 changes I'm making permanent that other Townies might
consider adopting.
1. BECOME SELF-SUFFICIENT.
Before the pandemic, I worked one day a week for a general dentist and spent the rest of the
time in my private practice.
I told myself I needed this part-time job for the income. I was just lying to myself. After not
getting a paycheck from the general dentist, I realized I didn't need the income. I was going to
start betting 100% on myself. So, after returning for three weeks, I gave my notice, quit and never
looked back. If there's something outside your practice that hits more like an obligation than an
opportunity, cut it loose. What you lose in incremental or supplemental income is often negligible
compared with the freedom you find.
orthotown.com \\ MARCH 2021
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http://www.orthotown.com
Orthotown March 2021
Table of Contents for the Digital Edition of Orthotown March 2021
Orthotown March 2021 - CoverTip
Orthotown March 2021 - Cover1
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