Orthotown March 2021 - 42
Read more about
practicing through
the pandemic
Dr. Courtney Schiefelbein
documented her thoughts
and day-to-day activities as
she navigated business and life
at the height of the outbreak.
Check out her previous article
by searching " The COVID-19
Chronicles, " at orthotown.com.
8. TRACK GOALS,
REWARD SUCCESS.
We made goal-setting a priority in our office. I bought a
felt letterboard where as a team we establish and write out our
monthly goals. At the moment they involve the number of case
starts, in-office whitening treatments and reviews.
At our biweekly team meetings, we not only discuss our
monthly goals but also spend time improving the practice.
Every team member is gradually learning what is involved
with each role in the practice, making us stronger not only
individually but as a team as well.
The best part: We have hit our goals every single month
since we started posting them. As a celebration for reaching
goals, we spend a couple of hours after work each month to
celebrate: facials as a team, massages, dinners, etc.
9. M
AKE IT SIMPLE
AND STAY CLEAN.
To minimize contact, we have made almost all forms
electronic, including the super-annoying COVID questionnaire
forms. We're not bringing paper back into the office once we're
through this pandemic.
We also take regular temperature checks and require
hand sanitizer use from the patients the moment they walk
through our door.
42
I have also invested in a rapid COVID antigen test for
team members after I see what they've been up to over the
weekend on Instagram.
The usual level of cleanliness and safety isn't going to cut
it in a postpandemic world. The offices that visibly take the
extra step are going to gain and keep patient trust.
10. HIRE IF IT HELPS.
One last thing I did was hire an extra assistant who comes
in on our busiest clinic day. This has been great, because she
has helped lighten the load on my main assistant and also
lit a fire under her! This extra assistant is amazing and very
self-sufficient.
With her there, I can get more things done during my
workday than I normally can, such as treatment plans and
business management. Don't hesitate to hire if the role will
pay for itself in increased production. n
MARCH 2021 // orthotown.com
OT0321_Schiefelbein-COVID_MM.indd 42
2/25/21 12:04 PM
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Orthotown March 2021
Table of Contents for the Digital Edition of Orthotown March 2021
Orthotown March 2021 - CoverTip
Orthotown March 2021 - Cover1
Orthotown March 2021 - Cover2
Orthotown March 2021 - 1
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Orthotown March 2021 - Cover3
Orthotown March 2021 - Cover4
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