Orthotown March 2021 - 55
To find the right influencers, start off
by looking at your existing and previous
patients, as well as your team members
and the people they know. Websites such
as Scrunch, Tinysponsor and Influence.co
will also be able to connect you with
influencers, but starting off with people
connected with your practice is going to
be the best way to ensure real results.
Once you've identified the people you'd
like to work with, set up an agreement
with them. This will vary depending on
the particular influencer you choose, but
these are the most common models:
* Full Invisalign treatment at no cost,
in exchange for:
- Images for the practice website
and social media advertising.
- Posts about Invisalign treatment
on their own social media
pages.
- Page takeovers on the practice's
social media accounts.
* Invisalign treatment provided at discount (and possible free Acceledent
and whitening), with the monthly
fee waived for each person they refer
who signs up for treatment.
* For existing patients who have large
followings, offer small discounts for
a single post where they mention
and tag the practice.
optimization is expensive and measurable
results typically are delayed for months-
sometimes years. For orthodontic practices,
that's not an effective approach.
You run a local business, so you should
focus instead on local SEO, the type of
optimization that ensures you show up
in local listings such as the Google Map
Pack (Fig. 1).
To increase your ranking in local SEO,
general SEO principles are always helpful
but I think the most important is optimizing
your Google My Business listing. Log in to
your listing by visiting business.google.com,
and take at least these five basic steps to
optimize your listing:
*
*
*
*
*
Upload a new photo every month.
Upload a new video a minimum
of once per quarter.
Update your " Make an appointment "
link.
Preload 10 questions and answers.
Consistently obtain a minimum
of two positive reviews per month
per location.
Paid social
It's important to distinguish exactly what
your goal is before launching a social ad
campaign. There are two primary objectives
when it comes to why someone would start
paid social:
Fig. 1
Digital marketing strategies
When it comes to digital marketing,
the possibilities are nearly endless and it
can be difficult to know where to start. Of
all of the options out there, I recommend
every practice makes sure it's doing these
three in 2021.
Local SEO
Search-engine optimization (SEO)
refers to increasing the quantity and
quality of traffic to your website through
search engines such as Google. Full SEO
orthotown.com \\ MARCH 2021
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Orthotown March 2021
Table of Contents for the Digital Edition of Orthotown March 2021
Orthotown March 2021 - CoverTip
Orthotown March 2021 - Cover1
Orthotown March 2021 - Cover2
Orthotown March 2021 - 1
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