Orthotown March 2022 - 2

in this issue: contents
FEATURES
Better By Design
Orthodontic practice design expert
Joseph Ross discusses the most common
mistakes orthodontists make while
planning out their " dream offi ces, "
and how to rectify them
while things are still in
the planning stages.
p. 38
DEPARTMENTS
6
A Voice in the Arena
You've Already Won!
Orthotown editorial director
Dr. Chad Foster refl ects on a
conversation he read online and
discusses why he believes it's
important to focus on things that
you love to fi nd more fulfi llment.
10
11
16
28
O30utside-the-Box Smile Design
Dr. Mike DePascale shares a case study that
challenged him early in his professional
tenure-a patient with a narrow maxilla,
irregular mandibular arch, severe crowding
and overjet, lip incompetence and several
other issues who was unwilling to pursue
surgical treatment. As DePascale explains,
the fi nal result wasn't orthodontic
perfection but was life-changing
nonetheless.
46
Reviews and Raises
Today's competitive job market has left
many practices short-staffed as candidates
decamp for higher-paying positions in other
fi elds. As practice management advisor
Sandie Baillargeon explains, it may be time
for orthodontists to reconsider how they
approach salary increases.
52
A Team Wins Playing 1-on-1
Dr. Tim Goodheart discusses the
importance of scheduling one-on-one
meetings with staffers, and several
benefi ts that should result from scheduling
and using these meetings effectively.
P58aid, In Full
Practice management expert Casey Bull
recaps the pros and cons of paid search,
paid social and display advertising, and how
orthodontists can properly harness each
type to help their practices grow.
B61ring Out Their Best
Most orthodontic practice compensation
structures are 95% fi xed and 5% incentivebased,
but one that's set up closer to
70/30 ensures that overhead increases
only as the business does. As this article
explains, effective incentives can motivate
your team as long as they're structured to
ensure a win-win.
2 MARCH 2022 // orthotown.com
64
Industry News
New Products
Poll: Treatment Planning
Product Profi le:
Sesame Communications
Ad Index
MESSAGE BOARDS
from orthotown.com
W18hy Did This UL7 Never Drop Into
Occlusion? Chances of Ankylosis?
Townies trade theories and
potential treatments for a rare
#7 not dropping into place.
I22nherited Case
This Townie asks for some
much-needed help on a case
that has gone through at least
two other orthodontists.
C26hallenging Case
This Townie needs help on
an inherited case that was
unsuccessfully treated with
Invisalign clear aligners.
PHOTOGRAPHY THIS PAGE AND COVER: COURTESY OF ROSS ORTHODONTIC

http://www.orthotown.com

Orthotown March 2022

Table of Contents for the Digital Edition of Orthotown March 2022

Orthotown March 2022 - Intro
Orthotown March 2022 - Cover1
Orthotown March 2022 - Cover2
Orthotown March 2022 - 1
Orthotown March 2022 - 2
Orthotown March 2022 - 3
Orthotown March 2022 - 4
Orthotown March 2022 - 5
Orthotown March 2022 - 6
Orthotown March 2022 - 7
Orthotown March 2022 - 8
Orthotown March 2022 - 9
Orthotown March 2022 - 10
Orthotown March 2022 - 11
Orthotown March 2022 - 12
Orthotown March 2022 - 13
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Orthotown March 2022 - 18
Orthotown March 2022 - 19
Orthotown March 2022 - 20
Orthotown March 2022 - 21
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Orthotown March 2022 - 25
Orthotown March 2022 - 26
Orthotown March 2022 - 27
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Orthotown March 2022 - 33
Orthotown March 2022 - 34
Orthotown March 2022 - 35
Orthotown March 2022 - 36
Orthotown March 2022 - 37
Orthotown March 2022 - 38
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Orthotown March 2022 - 40
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Orthotown March 2022 - 42
Orthotown March 2022 - 43
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Orthotown March 2022 - 46
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Orthotown March 2022 - 48
Orthotown March 2022 - 49
Orthotown March 2022 - 50
Orthotown March 2022 - 51
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Orthotown March 2022 - 53
Orthotown March 2022 - 54
Orthotown March 2022 - 55
Orthotown March 2022 - 56
Orthotown March 2022 - 57
Orthotown March 2022 - 58
Orthotown March 2022 - 59
Orthotown March 2022 - 60
Orthotown March 2022 - 61
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Orthotown March 2022 - 63
Orthotown March 2022 - 64
Orthotown March 2022 - Cover3
Orthotown March 2022 - Cover4
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