Orthotown March 2023 - 41
The first six months, we had parents
who decided to go with another
orthodontist because of our heavy
push with Invisalign. We quickly
learned to offer a choice of braces
or clear aligners, but with a subtle
encouragement of the latter.
We developed a talk track quickly
that allowed parents to feel comfortable
with their 8- to 10-year-old
patients using a removable product.
We continue to offer a guarantee on
Phase I clear aligners that includes,
for any reason after six months, if
movements are not achieved, we
will switch to braces at no charge.
Rarely, if ever, do we have to switch.
What benefits did you get from
ditching analog systems?
Seven years ago, we had 15 team
members at 40% Invisalign share
of chair. Now we have a streamlined
team of 10.
The daily grind of seeing 100
patients a day, broken brackets,
limited column space for consultations,
wear and tear on our team,
and the constant hustle to scale up
operations while strapped by an
analog model are now just a distant
memory.
Of course, I would be remiss if I
didn't mention our main tool that
enabled this narrative to happen
was the iTero scanner. We have
leveraged iTero scanners since the
acquisition of Cadent by Align Technology
in 2011.
While the scanning hardware has
drastically improved over the years-
HDU required a forklift to move
to the latest 5D with near-infrared
imaging-it's the software that has
pushed our customer experience and
office systems to the next level.
TOP PRODUCTS
Invisalign and Invisalign First
clear aligners. My office has been
98% share of chair Invisalign for the
past five years. Invisalign First is
for Phase I patients, 60% of which
get upper rapid palatal expansion
and 20 lower aligners at the same
time. Once RPE is complete,
upper aligners are created for a
comprehensive Phase I all within the
same system.
Align Technology's doctor
subscription program. Great
Invisalign retainer and touch-up
model service. We purchase 400
aligners a month, which includes all
retainers and touch-up cases.
MARCH 2023 | 41 | ORTHOTOWN.COM
LightForce treatment planning
software. Only 2% of our cases in
the office are traditional braces, but
we leverage 100% of them through
LightForce's digital workflow, which
includes indirect bonding braces.
The LightPlan setup pairs nicely
with our scanners.
iTero intraoral scanners. We
have seven scanners between
two offices. We use them for initial
exams (outcome simulation with
iOS Pro) and appliance fabrication
(Invisalign, RPE, sleep apnea,
mandibular anterior repositioning
devices, Herbst, LightForce, Vivera
retainers and more).
http://www.ORTHOTOWN.COM
Orthotown March 2023
Table of Contents for the Digital Edition of Orthotown March 2023
Orthotown March 2023 - Intro
Orthotown March 2023 - Cover1
Orthotown March 2023 - Cover2
Orthotown March 2023 - 1
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Orthotown March 2023 - Cover3
Orthotown March 2023 - Cover4
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