OFFICE VISIT Consumers today are discriminating-they are not only looking at the off ice ... but also watching how the doctor interacts with the team and how the team interacts with each other. You turn more than 95% of your consults and second opinions into accepted treatments. What tips do you have for other doctors who want to increase their acceptance rates? When new consumers come into our offi ce, they have no idea how amazing their smile will be once they fi nish treatment. Th ey have no reference point for our experience or skill sets. What they experience immediately during a consultation is how we make them feel. We believe this is the key to case acceptance. We routinely get second and third opinions that often aren't even related to the treatment plans. People are looking for an offi ce that is warm, fun and empathetic. Be those things. Of course, at times they are looking for fl exibility in a treatment plan that fi ts their lifestyle. We lean into the idea that we customize each consumer's experience to fi t their needs. I think what sets us apart is our ability to customize each patient's experience to what works for them. Working this kind of fl exibility into your offi ce isn't hard to do. Why would we say, " You are not a candidate for Invisalign " if that's the sole reason a patient is in the offi ce for a consultation? Many of these second and third opinions have been turned down and told Invisalign is not the right choice and that brackets and wires would be a better solution. Th is constantly confuses the consumer, who believes if one doctor says they are not a candidate, then it must be that Invisalign as a product is not possible. MARCH 2023 | 42 | ORTHOTOWN.COMhttp://www.ORTHOTOWN.COM