Orthotown March 2023 - 71

Wonderful
Site To See
A
Make sure your website incorporates these
5 elements to help grow your practice
BY DR. KYLE FAGALA
I
n the ever-evolving world of digital
marketing, your website is the first
impression you'll make on potential
patients. Rather than meeting you
in person, they will search online for
offices in their area, scroll through
several websites and choose to book
a consultation with the practice that
has the most engaging online presence.
That's why you need a website
that draws attention, builds trust and
reflects your unique brand.
If you want to find out what's
important for your team to consider
when establishing your practice
online, check out these five elements a
high-performing website incorporates
to help grow an orthodontic practice.
1. Custom photo and video
In the digital age, it's not enough for
a website to just provide information
about a practice-it has to capture
the reader's attention with a sense
of personal connection that can't be
found elsewhere. One of the first tasks
on your orthodontic website to-do list
is to create in-office video footage that
puts your prospective patients in the
shoes of current patients. Video content
is king right now, and prospective
patients who view footage from your
day-to-day procedures are more likely
to imagine themselves seeking treatment
with your office.
Your site should
communicate with
direct language to
make users feel like
they're the only patient
in the room.
2. A consistent tone of voice
Although the voice you use with web
surfers differs from practice to practice,
it's a major consideration when
creating your orthodontic website.
Whether you aim to establish an inviting
family feel, a high-end bespoke
MARCH 2023 | 71 | ORTHOTOWN.COM
boutique aesthetic or a mix of the two,
curate each web page to speak directly
to the reader.
By using words like " you " within
web copy, your site should communicate
with direct language to make
users feel like they're the only patient
in the room. Not only does this help
them feel connected to your practice,
it also increases conversion rates-and
that's the end goal.
3. Easy navigation
In a world where everything is just a
click away, user-friendly web navigation
is key. Your website should
use all the tools at its disposal-web
design, copy and layout-to guide
your patients' eyes to the information
they're looking for with the fewest
clicks possible. That means your
treatments, doctor bios and, most
importantly, consultation lead forms
are front and center for any mom or
dad on the hunt for an orthodontist
to see.

http://www.ORTHOTOWN.COM

Orthotown March 2023

Table of Contents for the Digital Edition of Orthotown March 2023

Orthotown March 2023 - Intro
Orthotown March 2023 - Cover1
Orthotown March 2023 - Cover2
Orthotown March 2023 - 1
Orthotown March 2023 - 2
Orthotown March 2023 - 3
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Orthotown March 2023 - Cover3
Orthotown March 2023 - Cover4
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