PBL Adviser Guide 2020-21 - 27

FACEBOOK
As part of the partnership with Facebook Education, FBLA-PBL is pleased
to announce that Facebook has launched their Blueprint Educators Portal.
The Portal includes access to information, materials, and content that easily
integrates into curriculum planning for executing and measuring digital marketing campaigns. This free resource helps educators instill marketing best practices across Facebook, Instagram and Messenger.
Additionally, the digital marketing skills content in the Portal helps educators prepare students to earn a Facebook Certified Digital
Marketing Associate Certification.
There are three components to the program:
■	

■	

■	

Educators Portal - designed for educators, our Portal provides a comprehensive set of free educational resources and instructional materials. These modules take learners through the basics of digital marketing - from starting a campaign through to
executing and measuring a campaign. The Educators Portal currently offers:
p	
28 lessons and 12 quizzes, with corresponding online learning to reinforce engagement and mastery outside of
lessons.
p	
Presentation materials and student activities
p	
A content module on distance learning
p	
Facilitator notes and suggested teaching time
p	
Case studies
Online Content - with six hours of free online content, your students can continue learning about Facebook's digital marketing
solutions at their own pace.
Facebook Certified Digital Marketing Associate Certification - through the Blueprint Certification, learners can be sure they
have the confidence to reach their career goals with digital marketing skills across Facebook, Instagram and Messenger.

You can learn more about the Educators Portal resources and the higher education program in this informational video.
The partnership between FBLA-PBL and Facebook Education offers the FBLA-PBL community access to the Educators Portal as
well as Facebook- FBLA-PBL webinar events. This partnership will continue into the 2020-2021 academic year allowing advisers
ample time to integrate the content into their curriculum plans.
Facebook FAQs for Educators

GEICO
Savings Opportunities for FBLA-PBL Members
Members could save even more on GEICO car insurance with a special discount.
Contact GEICO today for a quote and identify yourself as a "Future Business Leaders
of America-Phi Beta Lambda" member. Go to geico.com, call 1-800-368-2734 or visit
a local office. Be sure to have your current coverage information available in order
to secure a comparable quote.
GEICO contracts with various membership entities and other organizations, but these entities do not underwrite the offered insurance products. Some discounts, coverages, payment plans and features are not available in all states or all GEICO companies.
Discount amount varies in some states. One group discount applicable per policy. Coverage is individual. In New York a premium
reduction may be available. GEICO may not be involved in a formal relationship with each organization; however, you still may
qualify for a special discount based on your membership, employment or affiliation with those organizations. Property insurance is
written through non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Inc. GEICO is a registered
service mark of Government Employees Insurance Company, One GEICO Plaza, Washington, D.C. 20076; a Berkshire Hathaway Inc.
subsidiary. GEICO Gecko image © 1999-2019. Privacy
More: Members are eligible for up to an 8% discount on GEICO car insurance.
Phone: 800-368-2734
27


https://educator.facebookblueprint.com/student/catalog?content_id=cQ2HRCmigjYZMN0 https://www.facebook.com/business/learn/series/guide-to-digital-marketing-using-facebook?content_id=Z6AB1Oecl8GHby5 https://www.facebook.com/business/learn/certification/exams/100-101-exam?content_id=YqRUSxvmNXcLC6T https://educator.facebookblueprint.com/student/page/205469?content_id=9XyvaR6ltTTxTlA https://www.fbla-pbl.org/media/educators-portal-faq.pdf http://www.geico.com https://www.geico.com/landingpage/member-discount/?logo=17905&utm_source=future-business-leaders-of-america/phi-beta-lambdas&utm_medium=site-link&utm_campaign=sponsored-professionalgroup

PBL Adviser Guide 2020-21

Table of Contents for the Digital Edition of PBL Adviser Guide 2020-21

Contents
Welcome
The Core of FBLA-PBL
PBL Quick Start
Adviser Duties
Fundraising
PBL Calendar
Conference Opportunities
Chapter Service
PBL Programming
PBL Competitions
FBLA-PBL Sponsors & Partners
PBL Adviser Guide 2020-21 - 1
PBL Adviser Guide 2020-21 - Contents
PBL Adviser Guide 2020-21 - 3
PBL Adviser Guide 2020-21 - Welcome
PBL Adviser Guide 2020-21 - 5
PBL Adviser Guide 2020-21 - The Core of FBLA-PBL
PBL Adviser Guide 2020-21 - 7
PBL Adviser Guide 2020-21 - PBL Quick Start
PBL Adviser Guide 2020-21 - 9
PBL Adviser Guide 2020-21 - 10
PBL Adviser Guide 2020-21 - 11
PBL Adviser Guide 2020-21 - 12
PBL Adviser Guide 2020-21 - 13
PBL Adviser Guide 2020-21 - 14
PBL Adviser Guide 2020-21 - 15
PBL Adviser Guide 2020-21 - Adviser Duties
PBL Adviser Guide 2020-21 - Fundraising
PBL Adviser Guide 2020-21 - PBL Calendar
PBL Adviser Guide 2020-21 - 19
PBL Adviser Guide 2020-21 - Conference Opportunities
PBL Adviser Guide 2020-21 - Chapter Service
PBL Adviser Guide 2020-21 - PBL Programming
PBL Adviser Guide 2020-21 - 23
PBL Adviser Guide 2020-21 - PBL Competitions
PBL Adviser Guide 2020-21 - FBLA-PBL Sponsors & Partners
PBL Adviser Guide 2020-21 - 26
PBL Adviser Guide 2020-21 - 27
PBL Adviser Guide 2020-21 - 28
PBL Adviser Guide 2020-21 - 29
PBL Adviser Guide 2020-21 - 30
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