TBL NLC 2021 Special Edition - 75

Thank You
Studio 1912 leads the NLC with intention
It's about the journey, not just the destination
When you think of the National Leadership Conference, it's often
associated with a major city and unique attractions coupled with
competitors from across the country. The NLC becomes a destination-an
experience.
" I remember my first NLC in Anaheim in 1997, " said Brian Ferrell,
president of factor 110 and producer of the 2021 NLCs. " It evoked
so many emotions from the laughter and new friendships to the
sights that surrounded us, to the rowdy campaign hall, and even the
goosebumps when the national officers took the stage. I was in awe. "
Fast forward to 1999 when Laura Morgan attended her first NLC
in Chicago. Little did she know that Ferrell was also in attendance
for his final high school NLC. In 2001, their friendship began when
Ferrell traveled to Oklahoma as a national Phi Beta Lambda officer,
and they began to work together to strengthen PBL.
Brian and Laura's journeys nearly parallel each other-both
serving as state FBLA officers and PBL Mountain Plains Region Vice
Presidents, working at the same event production company, both
serving the FBLA-PBL Professional Division, and even having a
career as the Communications Manager at the FBLA-PBL National
Center. In 2018, Laura joined factor 110 full-time.
For many, the Road to Nationals is about the competitions at the
regional/district and then state levels. But the NLC experience is so
much more.
Knowing the NLC was going to be virtual, the factor 110 team
proposed activating the FBLA-PBL National Center in a way never
done before.
" The FBLA-PBL National Center holds a special place in our
hearts, " Morgan said. " For us to be able to bring the NLC and attendees
into the FBLA-PBL National Center is something that makes this
NLC even more memorable. "
As the NLC Task Force, national staff, and national officers realized
the NLC was not going to be in person, the goal was the same-to
provide a phenomenal, member-focused conference with meaningful
engagement, rich content, and fun!
" If we're not able to give our members the experience of going to
a destination, let's bring the destination to them! " Ferrell said.
Building Studio 1912
So, with planning underway, the concept of " Live from the National
Center " became the theme for the 2021 NLC.
The factor 110 team travelled to 1912 Association Drive in Reston,
Virginia, to meet with the national staff and outline a plan to activate
the FBLA-PBL National Center. With detailed measurements
and inspections of internet and power underway, every aspect of
the building was examined and ready to be showcased.
Now, step inside Studio 1912, a fully-equipped recording and
broadcasting studio built by the factor 110 team. The 29' x 47'
Arkansas Conference Room was transformed with an LED digital
wall, drape, carpet, and setup for a multi-camera shoot.
Both the PBL and FBLA NLCs would feature four general/awards
sessions produced from Studio 1912.
" We came up with the concept to do daily live broadcasts from
the FBLA-PBL National Center called Blue Blazer Briefings, " Morgan
said. " These briefings would be scripted, rehearsed, and broadcast
live daily-and for FBLA, twice daily-from Studio 1912. "
" The briefings were fun, informative, and recognized meaningful
engagement from our members by sending them FBLA-PBL Swag
Boxes following a shoutout during the briefing. "
A custom song written by North Dakota and Virginia FBLA would
become the anthem for the conferences and be incorporated into
various sessions.
The pivot
The pandemic forced many businesses to re-invent themselves, and
factor 110 was no exception.
" We were wrapping up another CTSO conference in March 2020
when we got notice that all our events cancelled, literally overnight, "
recalls Morgan. " I watched Brian make some of the hardest decisions
of his life, but also knew what he was capable of because of
our relationship over the years. "
" We were forced to make quick decisions to adapt or to close our
doors, " said Ferrell. " We had all the resources and a talented team to
go from in-person events to virtual events. "
factor 110 built a studio in their conference room in Oklahoma
City and tackled over 50 virtual conferences during the pandemic
connecting all 50 states and 45 countries.
NATIONAL LEADERSHIP CONFERENCE GUIDE 2021 | 73
factor 110's Brian
Ferrell and Laura
Morgan back in
their FBLA days

TBL NLC 2021 Special Edition

Table of Contents for the Digital Edition of TBL NLC 2021 Special Edition

No label
TBL NLC 2021 Special Edition - No label
TBL NLC 2021 Special Edition - 2
TBL NLC 2021 Special Edition - 3
TBL NLC 2021 Special Edition - 4
TBL NLC 2021 Special Edition - 5
TBL NLC 2021 Special Edition - 6
TBL NLC 2021 Special Edition - 7
TBL NLC 2021 Special Edition - 8
TBL NLC 2021 Special Edition - 9
TBL NLC 2021 Special Edition - 10
TBL NLC 2021 Special Edition - 11
TBL NLC 2021 Special Edition - 12
TBL NLC 2021 Special Edition - 13
TBL NLC 2021 Special Edition - 14
TBL NLC 2021 Special Edition - 15
TBL NLC 2021 Special Edition - 16
TBL NLC 2021 Special Edition - 17
TBL NLC 2021 Special Edition - 18
TBL NLC 2021 Special Edition - 19
TBL NLC 2021 Special Edition - 20
TBL NLC 2021 Special Edition - 21
TBL NLC 2021 Special Edition - 22
TBL NLC 2021 Special Edition - 23
TBL NLC 2021 Special Edition - 24
TBL NLC 2021 Special Edition - 25
TBL NLC 2021 Special Edition - 26
TBL NLC 2021 Special Edition - 27
TBL NLC 2021 Special Edition - 28
TBL NLC 2021 Special Edition - 29
TBL NLC 2021 Special Edition - 30
TBL NLC 2021 Special Edition - 31
TBL NLC 2021 Special Edition - 32
TBL NLC 2021 Special Edition - 33
TBL NLC 2021 Special Edition - 34
TBL NLC 2021 Special Edition - 35
TBL NLC 2021 Special Edition - 36
TBL NLC 2021 Special Edition - 37
TBL NLC 2021 Special Edition - 38
TBL NLC 2021 Special Edition - 39
TBL NLC 2021 Special Edition - 40
TBL NLC 2021 Special Edition - 41
TBL NLC 2021 Special Edition - 42
TBL NLC 2021 Special Edition - 43
TBL NLC 2021 Special Edition - 44
TBL NLC 2021 Special Edition - 45
TBL NLC 2021 Special Edition - 46
TBL NLC 2021 Special Edition - 47
TBL NLC 2021 Special Edition - 48
TBL NLC 2021 Special Edition - 49
TBL NLC 2021 Special Edition - 50
TBL NLC 2021 Special Edition - 51
TBL NLC 2021 Special Edition - 52
TBL NLC 2021 Special Edition - 53
TBL NLC 2021 Special Edition - 54
TBL NLC 2021 Special Edition - 55
TBL NLC 2021 Special Edition - 56
TBL NLC 2021 Special Edition - 57
TBL NLC 2021 Special Edition - 58
TBL NLC 2021 Special Edition - 59
TBL NLC 2021 Special Edition - 60
TBL NLC 2021 Special Edition - 61
TBL NLC 2021 Special Edition - 62
TBL NLC 2021 Special Edition - 63
TBL NLC 2021 Special Edition - 64
TBL NLC 2021 Special Edition - 65
TBL NLC 2021 Special Edition - 66
TBL NLC 2021 Special Edition - 67
TBL NLC 2021 Special Edition - 68
TBL NLC 2021 Special Edition - 69
TBL NLC 2021 Special Edition - 70
TBL NLC 2021 Special Edition - 71
TBL NLC 2021 Special Edition - 72
TBL NLC 2021 Special Edition - 73
TBL NLC 2021 Special Edition - 74
TBL NLC 2021 Special Edition - 75
TBL NLC 2021 Special Edition - 76
TBL NLC 2021 Special Edition - 77
TBL NLC 2021 Special Edition - 78
TBL NLC 2021 Special Edition - 79
https://www.nxtbook.com/fbla/fbla/TBLSpecialEdition2021
https://www.nxtbookmedia.com