but the gut-wrenching effort that's required to obtain these goals is deemed " masculine. " On a daily basis, female student-athletes are faced with a psychological choice in the weight room. They can oppose societal norms by digging deep into the workout, or " save face " by putting in a minimal effort that aligns more with cultural expectations of a delicate female. Many studies have investigated this psychological discomfort at the collegiate level, but one could logic that it presents even greater discomfort for high school athletes. In " A Psychosocial Examination of Women's Relationship to Strength Training and the Weight Room, " author Holly Crane notes that only 29 percent of college-aged students use resistance training at least two times per week, an overwhelming majority of which are men. Google searching images associated with the term " build muscle " yields more than 2,000 photos, but only 7 percent are specific to females. Many female student-athletes perceive a lack of support as an obstacle to their involvement in weight training, and this is where athletic administrators and coaches can help. Communication Communication is a powerful tool to inspire many when it's used intentionally. It must be used with surgical precision when attempting to influence female student-athletes to COACHAD.COM 31http://www.COACHAD.COM