CONTENTS The Football Issue 24 Taking the reins FEATURES 16 2020 State of the industry Athletic directors describe the landscape of high school sports in our ninth annual survey. 24 Taking the reins Valdosta State football coach Gary Goff discusses the daunting challenge of taking over a national championship team. 32 Concepts in football equipment opertations 37 Equipment management for football teams 40 Awards honor sports leaders for school spirit Cover photo courtesy of Valdosta State University COACHAD.COM 5 42 Facility Focus DEPARTMENTS 4 Between the Lines Fighting specialization on all fronts 6 A.D.ministration Considering community coaches 10 Powerline Health and safety in player conditioning 42 Facility Focus Purdue's football performance complex 46 Product Marketplace 50 Ad Index JANUARY 2020 VOL. 89, NO. 4http://www.COACHAD.COM