January 2021 - 16
FACILITY FOCUS
south alabama's
CHANGING THE
GAMEDAY EXPERIENCE
By Wesley Sykes, managing editor
The first-ever football game played
in the newly-built Hancock Whitney
Stadium at the University of South
Alabama, in Mobile, had all the bells
and whistles the Jaguars' athletic
department felt their fans and
players deserved.
For the roughly 6,000 fans who
were in attendance for the September
12th showdown between Tulane
and USA, they were treated to a
top-notch pregame show - complete
with fireworks and a light show
powered by Musco LED lighting,
and a live stream feed showing the
team's entrance to the field from
their gameday locker room on their
brand-new video board. And though
14 JANUARY 2021
the limited in-person attendance
muted a stadium opening that could
hold approximately 25,000 people,
those in attendance could enjoy the
game in a variety of ways at a variety
of price points.
" While you would think the
atmosphere would be less, it felt
completely the opposite. When
the fireworks went off and the
team taking the field, the Musco
lights were pulsating, flashing, and
twinkling, " Jermaine Williams, USA
assistant AD and facilities director,
said. " Seeing all that for the first it
was loud. It really added some splash
and pizzazz. "
When South Alabama began the
planning of a new stadium back in
2015 through the time they broke
ground back in August 2018, they
envisioned a social stadium. But they
never envisioned the stadium debuting
during such a socially-distant time.
" We were very mindful to create
a stadium that would provide social
interaction at a wide variety of price
points, " said Joel Erdmann, director
of athletics for the Sun Belt-West
Conference member school. " I think
we were successful at doing that. "
Erdmann noted that a group of
school administrators, trustees, and
engineers visited a handful of stadiums
to get an idea of what they wanted and
didn't want out of its new stadium. The
January 2021
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