January 2021 - 24

6 TIPS TO MAXIMIZE
FUNDRAISING AROUND
FOOTBALL
By Scott Garvis, CMAA Ankeny Centennial High School (IA)
1
Efficiency Surrounding Fundraising Efforts
It is integral to develop positive relationships with
your local businesses, boosters, and parent groups.
Having a strategic plan to direct your efforts is key in
prioritizing your fundraising efforts. Work with your
school administrators, student-athletes, coaches, and
parents to develop a strategic plan. Your strategic plan
can act as a mechanism to share your story and identify
the needs your student-athletes and programs need to
be successful. Have a vision and use your vision to drive
your fundraising campaigns!
Here are a few tips in using internal support to assist
your efforts in providing your athletic department with
the necessary funds to offer your student-athletes the best
experience possible. First, I would suggest working with
your director of buildings & grounds to discuss a 10year
capital plan in many instances, working with your
22 JANUARY 2021
school in facility planning can truly act as an internal
fundraising mechanism. Secondly, I would also have your
coaches submit budget requests each year to work with
your school budget planning team & booster to identify
what your school budget can absorb and what boosters
can help in supplementing your school budget. Thirdly,
share your strategic plan and needs with your alumni,
business community, supporters, and boosters!
2
.Effective Ways to Involve Student-Athletes
.Using student-athletes in fundraising is essential to
the success of any fundraising campaign. Here is
a simple low-cost strategy to incorporate your studentathletes
in your development of funds. We have
incorporated video public service announcements as
well as using social media to promote fundraising
events. Our student-athletes do a great job of telling
our story!

January 2021

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