January 2021 - 26

Example: Social Media Text & Email Campaign
In the last few years, we have conducted Social media,
email, and text campaigns in which we ask our studentathletes
to send social media posts texts, and emails
to friends, family, and alumni. We have set up our own
website to collect donations. Our student-athletes send
our various texts and emails throughout a two-week
period. We typically use this campaign for a specific
request such as uniforms or technology.
3
.Starting a Booster Club to Offset Duties / How to go
.about Fundraising for Capital Projects around
Football Teams
We worked with our local youth football organization
to promote our Punt, Pass, & Kick Contest for Grades 3
through 7. We secured a sponsor, which paid for awards
& sponsorship fee. We invited 1200 students to the
event, which we conducted prior to our varsity football
game that evening. We charged $20 per entry. We had
the winner of each grade presented our football halftime
along with a demonstration of their skills.
Our Jaguar Pride Night is a celebration in recognizing
coaches, support staff, teachers, and community
members. Invite a local celebrity, former college, or
professional football players to speak at your event.
Integrate a silent auction, autograph session, catered
meal, and " ASK " for funding requests to your event and
watch your fundraising soar! For our Jaguar Pride event,
we assembled four committees, awards, decorations,
publicity, and silent auction. We worked with a local
restaurant in providing the venue and meal we charged
$50 per person. This is a night to celebrate and raise
funds to support your student-athletes.
4
5
6
.In-Game Promotions & Sponsorships
.Our in-game promotions and sponsorships
include fall media guide advertising, quarter break
game promotions, in-game announcements, red zone
sponsorship, touchdown sponsorship, goal sponsorship,
win sponsorship!
.Video Streaming Advertising
.We worked with our local sponsors to secure the
pre-game show, starting lineup, halftime show, and
post-game show sponsors. Each sponsor received two
commercials per broadcast and on-air mentioned during
their chosen sponsorship along with on-air graphics. This
was a large boost to our revenue the past three years.
These are premium sponsorship opportunities for local
and regional partners.
.Video Board Advertisement
.We work with a local advertising firm that secures
video ads for our stadium video board, which generates
more than $150,000 annually.
Scott Garvis, CMMA, is the director of activities and
athletics for Ankeny (IA) Centennial High School. He has
been recognized by the National High School Athletic
Coaches Association as a " National Athletic Director of
the Year Finalist " and was recognized by the National
Interscholastic Administrators Association with the
Bruce Whitehead Distinguished Service Award. As a
leader in the sports industry Garvis has presented to
athletic administrators across the country and his ideas
on athletic leadership have been published in numerous
professional journals.
24 JANUARY 2021
Choose #111 online
January 2021

Table of Contents for the Digital Edition of January 2021
