July/August 2020 - 24

BRAND LOYALTY
Maximizing School Spirit Through Branding & Graphics
By Wesley Sykes, Managing Editor
On any given Friday evening in the winter, deep in the
woods of Rochester, Massachusetts, the overhead lights
of the gymnasium at Old Colony Regional Vocational
High School go dark. A spotlight switches on and flashes
over the hardwood as a howl cries out from over the
public address system.
Mirroring the famous pregame introduction of the Michael
Jordan-era Chicago Bulls, public address announcer Brandon
Mendez flips on the microphone and begins to introduce the
starting lineup for the Old Colony boys varsity basketball
team with a gravelly influxion to his voice. And before the
lights turn back on, there's one final howl that blasts over the
speakers, letting everyone in the gym - including the visiting
team - that they've entered Cougar territory and are in the
" CWO, " or the " Cougar World Order. "
" The 'Cougar World Order,' " Matthew Trahan, Old
Colony's boys' basketball coach and athletic director,
pointed out with a chuckle. " It's fun. It comes from the
whole WCW/WWF (World Championship Wrestling/
24 JULY/AUGUST 2020
World Wrestling Federation) Invasion storyline. I see it
as a way to have fun and put your stamp on things. We've
used that cWo as our mantra, in a way, that the kids have
bought into with a sort of 'us against the world' mentality.
Trahan, entering his 17th year as the Old Colony's athletic
director in 2020, grew up as a fan of wrestling and wanted
to create a similar branding that would foster school spirit
and pride within the athletic department. What originally
started as a fun way for the coaching staff to connect with

July/August 2020

Table of Contents for the Digital Edition of July/August 2020

July/August 2020 - 1
July/August 2020 - 2
July/August 2020 - 3
July/August 2020 - 4
July/August 2020 - 5
July/August 2020 - 6
July/August 2020 - 7
July/August 2020 - 8
July/August 2020 - 9
July/August 2020 - 10
July/August 2020 - 11
July/August 2020 - 12
July/August 2020 - 13
July/August 2020 - 14
July/August 2020 - 15
July/August 2020 - 16
July/August 2020 - 17
July/August 2020 - 18
July/August 2020 - 19
July/August 2020 - 20
July/August 2020 - 21
July/August 2020 - 22
July/August 2020 - 23
July/August 2020 - 24
July/August 2020 - 25
July/August 2020 - 26
July/August 2020 - 27
July/August 2020 - 28
July/August 2020 - 29
July/August 2020 - 30
July/August 2020 - 31
July/August 2020 - 32
July/August 2020 - 33
July/August 2020 - 34
July/August 2020 - 35
July/August 2020 - 36
July/August 2020 - 37
July/August 2020 - 38
July/August 2020 - 39
July/August 2020 - 40
July/August 2020 - 41
July/August 2020 - 42
July/August 2020 - 43
July/August 2020 - 44
https://www.nxtbook.com/greatamericanmediaservices/CAD/march-april-2024
https://www.nxtbook.com/greatamericanmediaservices/CAD/cad-winning-football-playbook-2024
https://www.nxtbook.com/greatamericanmediaservices/CAD/january-february-2024
https://www.nxtbook.com/greatamericanmediaservices/CAD/bison-2024-2025-catalog
https://www.nxtbook.com/greatamericanmediaservices/CAD/november-december-2023
https://www.nxtbook.com/greatamericanmediaservices/CAD/september-october
https://www.nxtbook.com/greatamericanmediaservices/CAD/july-august-2023
https://www.nxtbook.com/greatamericanmediaservices/CAD/a-d-toolkit-2023
https://www.nxtbook.com/greatamericanmediaservices/CAD/may-june-2023
https://www.nxtbook.com/greatamericanmediaservices/CAD/march-april-2023
https://www.nxtbook.com/greatamericanmediaservices/CAD/cad-winning-football-playbook-2023
https://www.nxtbook.com/greatamericanmediaservices/CAD/bison-2023-2024-catalog
https://www.nxtbook.com/greatamericanmediaservices/CAD/january-february-2023
https://www.nxtbook.com/greatamericanmediaservices/CAD/november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/CAD/september-october2022
https://www.nxtbook.com/greatamericanmediaservices/CAD/july-august-2022
https://www.nxtbook.com/greatamericanmediaservices/CAD/cad-2022-a-d-toolkit
https://www.nxtbook.com/greatamericanmediaservices/CAD/may-june-2022
https://www.nxtbook.com/greatamericanmediaservices/CAD/march-april-2022
https://www.nxtbook.com/greatamericanmediaservices/CAD/winningfootballplaybook-2022
https://www.nxtbook.com/greatamericanmediaservices/CAD/january-february-2022
https://www.nxtbook.com/greatamericanmediaservices/CAD/november-december-2021
https://www.nxtbook.com/greatamericanmediaservices/CAD/september-october-2021
https://www.nxtbook.com/greatamericanmediaservices/CAD/july-august-2021
https://www.nxtbook.com/greatamericanmediaservices/CAD/june-2021
https://www.nxtbook.com/greatamericanmediaservices/CAD/april-may-2021
https://www.nxtbook.com/greatamericanmediaservices/CAD/march-2021
https://www.nxtbook.com/greatamericanmediaservices/CAD/february-2021
https://www.nxtbook.com/greatamericanmediaservices/CAD/techguide-2021
https://www.nxtbook.com/greatamericanmediaservices/CAD/january-2021
https://www.nxtbook.com/greatamericanmediaservices/CAD/november-december-2020
https://www.nxtbook.com/greatamericanmediaservices/CAD/september-october-2020
https://www.nxtbook.com/greatamericanmediaservices/CAD/july-august-2020-nonmi
https://www.nxtbook.com/greatamericanmediaservices/CAD/july-august-2020-mi
https://www.nxtbook.com/greatamericanmediaservices/CAD/june-2020
https://www.nxtbook.com/greatamericanmediaservices/CAD/april-may-2020
https://www.nxtbook.com/greatamericanmediaservices/CAD/march-2020
https://www.nxtbook.com/greatamericanmediaservices/CAD/february-2020
https://www.nxtbook.com/greatamericanmediaservices/CAD/techguide-2020
https://www.nxtbook.com/greatamericanmediaservices/CAD/motivationalcalendar-2020
https://www.nxtbook.com/greatamericanmediaservices/CAD/january-2020
https://www.nxtbook.com/greatamericanmediaservices/CAD/november-december-2019
https://www.nxtbook.com/greatamericanmediaservices/CAD/september-october-2019
https://www.nxtbook.com/greatamericanmediaservices/CAD/july-august-2019
https://www.nxtbook.com/greatamericanmediaservices/CAD/june-2019
https://www.nxtbook.com/greatamericanmediaservices/CAD/april-may-2019
https://www.nxtbook.com/greatamericanmediaservices/CAD/march-2019
https://www.nxtbook.com/greatamericanmediaservices/CAD/february-2019
https://www.nxtbook.com/greatamericanmediaservices/CAD/techguide-2019
https://www.nxtbook.com/greatamericanmediaservices/CAD/motivationalcalendar-2019
https://www.nxtbook.com/greatamericanmediaservices/CAD/january-2019
https://www.nxtbookmedia.com