July/August 2020 - 26

its student-athletes turned into a full-fledged movement
among those associated with the Cougars.
" Our kids are so tech-savvy. We have one conversation
with the kids about it and suddenly they go home and are
creating memes, putting my face on the body of [WWE
owner] Vince McMahon walking down the entrance
ramp, " Trahan said. " It's something the kids never forget
and helps our alumni stay connected. "
And following every win from various Old Colony
programs through the years, the CWO movement was
there to celebrate it on social media platforms - sharing
player spotlights, features, and write-ups from the local
news outlets with the additional #cWo hashtag. To further
bolster the movement, Trahan even bought an authentic
championship wrestling belt to be shared by teammates
from programs that win conference championships,
vocational tournaments, and advance deep into the
Massachusetts Interscholastic Athletic Association
(MIAA) state tournaments.
" When that belt gets broken out, we see the smiles on
our student's faces go ear-to-ear. The players are allowed
to wear it around school and bring a sense of school
pride, " Trahan said. " As much as we want to show our
students that we have a fun side as well, but it also helps
from a branding perspective. "
Being in a league with schools that have upwards of
1,500 students, while Old Colony has roughly 550, means
that creating a home-field advantage through re-branding
the Cougars as the CWO mantra has helped in evening
26 JULY/AUGUST 2020
the playing field to a degree. The atmosphere of the
" Cougars Den " , the apropos nickname for Old Colony's
athletic facilities, led by the student body is a big part of
that home-field advantage. In a tiny space, most games
- the big games, especially - are standing room only. A
packed gym full of rowdy home fans wasn't always the
norm for the Cougars.
" It wasn't always that way, " Trahan noted. " But by
showcasing the starting lineups and featuring our

July/August 2020

Table of Contents for the Digital Edition of July/August 2020

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