March/April 2022 - 73

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What Athletic Directors Need to Know
About the Concession Stand
As an athletic director, there are
many important decisions you
must make. Don't underestimate
the impact a concession stand can
have. It can bring a great value to
your school. Here are some key
points you need to know.
1. A concession stand is
worthwhile as it will earn a
return on your investment.
With affordable startup costs,
the products offer a high profit
potential. Costs on concession
foods are low. (Most under $1.00
per serving.) Even when sold
at a price of $2.00, a serving of
popcorn can yield profit margins
estimated at 70% or higher. This
gives you the opportunity to earn
more for your school.
2. When planning your menu, a
recipe for success is to keep it
simple. Don't overwhelm your
menu with too many options or
labor-intensive foods. Instead,
stick with proven top performers
like popcorn, nachos, hot dogs,
and pretzels. Have a balance of
both fresh and prepackaged foods.
Grab-and-go items will save you
time. Gold Medal offers readyto-eat
gourmet popcorn, cotton
candy, and other snacks.
3. Use technology to your
advantage. For more labor savings,
transform the way you serve
popcorn with the ReadyPop® 16-oz
popper and popcorn dispenser in
one unit. Push-button dispensing
is more convenient and sanitary
than other options, as it limits
contact with staff. Plus, guests will
enjoy the novelty of dispensing
their own popcorn. (Also available:
for larger venues, a 48-inch
ReadyServe® popcorn display
cabinet or for smaller locations, the
ReadyPop® Jr. 8-oz popper.)
4. You want fans to support your
teams. Having a concession stand
increases fan enjoyment and
engagement. Concession foods
are an experience that involves
all the senses. Smelling and
hearing popcorn freshly popping
or watching someone operate a
cotton candy machine attracts
attention and sales. You can also
have fun selling signature items
like popcorn in your team colors.
Choose #168 online
Fans appreciate when you offer
customized foods that they can't
get anywhere else.
Gold Medal has worked with
schools of all sizes and has the
knowledge and experience to
help you be successful. Let us
consult with you and show you the
full potential of your concession
stand. As the leading supplier
for concession equipment and
supplies, you'll find everything
from poppers to cotton candy
machines, Sno-Kone® ice shavers,
and more. Visit Gold Medal at
gmpopcorn.com or call us at
800-543-0862 to schedule a free
consultation.

http://www.gmpopcorn.com

March/April 2022

Table of Contents for the Digital Edition of March/April 2022

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