March/April 2022 - 87

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Elevating the Event
Experience with
Digital Ticketing
High school athletic directors
nationwide have embraced
technology to transform their
approach to event management.
Digital ticketing has been widely
adopted to enhance security, safety,
and efficiency at events.
GoFan, the leading digital ticketing
provider for high schools, supports
more than 300,000 school events
each year. These events are hosted by
thousands of schools throughout the
country with a diverse range of
resources and traditions. From Title I
schools in rural areas of Georgia to
private schools in Southern California,
digital ticketing has profoundly
impacted event management and
continues to help athletic directors
achieve these key outcomes:
1. Save time. With digital ticketing,
busy athletic directors can get hours
back in their day. Rather than staffing
and managing in-person ticket sales
leading up to an event, athletic
directors can sell digital tickets online.
Fans can easily purchase tickets
without having to contact the director
or visit the school in person.
2. Simplify scheduling. High school
sports seasons are incredibly fast
paced, with so many events to
organize at once. Calendars fill up
quickly and can be difficult to manage
centrally. With a digital ticketing
platform, athletic directors can upload
their schedules once and start
ticketing in minutes. They can also
easily make adjustments if events
need to be canceled or rescheduled.
3. Provide contactless payment
and entry. As schools continue to
navigate evolving safety protocols
and consumer demands, digital
ticketing can reduce points of contact
and provide more peace of mind.
With digital ticketing, schools can
eliminate the physical exchange of
cash and paper tickets while
expediting entry into events.
4. Stop counting cash and
streamline reporting. Account
reconciliation after events can be
extremely tedious with cash
payments. Counting cash is
inefficient and often prone to errors,
and it creates security concerns that
can be eliminated with a digital
approach. With cashless payments,
every transaction is instantly
accounted for, and athletic directors
can run transparent financial reports
on demand.
5. Reduce personnel costs and
increase revenue. Many athletic
programs operate with limited
budgets and resources. With digital
ticketing, schools can lower staffing
costs for events, as there is no longer
a need to sell tickets in person or
count cash. With no cash boxes to
monitor, schools can also reduce
costs for security personnel.
As another school year draws to a
close, now is a great time to reflect on
current processes for event
management and prepare for the fall
season. With digital ticketing, athletic
directors can embrace innovation and
elevate the event experience for their
staff and fans. To learn more, visit
get.gofan.co
Choose #182 online

http://get.gofan.co

March/April 2022

Table of Contents for the Digital Edition of March/April 2022

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