May/June 2022 - 38

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VIDEO BOARD TECHNOLOGY
DRIVES STUDENT DEVELOPMENT
Platteview High School is in
Springfield, Nebraska, a town of
about 5,000. Having a smaller
population doesn't hold them
back from competing with their
bigger neighbors, though-
thanks to two video displays and
guidance from Daktronics.
" We are a technology district, " says
Platteview High School Principal and Athletics
Director Ron Alexander. " We want
to compete with Metro Omaha districts
with our facilities. That's why we went
with 3.9-millimeter pixel and the size that
we did. "
PHS installed not one, but two 3.9-millimeter
pixel pitch, 10-foot by 16.5 -foot
LED surface mount device video displays
in their gym. Yes, those boards show the
scores beautifully, but Alexander says they
do far more than that.
" A big focus is that our kids are making
all the content, " he explains. " We had our
first home game recently. The students ran
the board and created content. We have
kids from a digital media course, part of
an internship program and a technology
club. Next fall, we will implement the Daktronics
curriculum. "
According to Superintendent Brett
Richards, the curriculum was one of the
reasons PHS chose to work with Daktronics.
" Other companies don't have that, "
he says.
Funding two video displays
You may be wondering how a fairly
38 MAY/JUNE 2022
small school district could justify installing
two video displays at once. Richards
says visiting other schools certainly helped
them decide, as did their funding.
" We installed two boards because we
saw the Sioux Falls Lincoln facility and really
liked that, " he says. " It fits with our
school board's strategic plan. We also had
a commitment from Facebook to contribute
to the project, so we knew we could
do it. We were in a unique situation with
a big grant. We proposed it to Facebook
for community enhancement. Their community
relations director was really excited
about it. "
raising on a daily basis, " adds Alexander.
Or, as Platteview Director of Public and
Community Relations Nichole Baugh says,
" It's the gift that keeps on giving. "
Alexander continues, " We were looking
for a partner in this. We got that from Daktronics.
We talked about who they are as
a company, and they will be with us for the
whole journey, not just the installation. "
" We could see that Daktronics had a better
product than anyone else, " says Richards.
" The pricing, the quality of the board
with a 3.9-millimeter pixel pitch versus a
5.9-millimeter pixel pitch. There's no annual
fee for the software. Daktronics also has
the curriculum. "
Plus, with Dakronics' All Sport Pro-the
software for the video display system- the
displays are extremely easy to operate by
staff and students.
The All Sport Pro video and scoring (can
we say software here again?) enables operators
to keep track of score while easily
showing animations and pre-recorded video
on the video board by simply touching
a button. It also allows for a variety of content
beyond the score, such as announcements,
statistics and pre-recorded video
and animations.
Facebook recently built a huge data
center near the school district, and the
company was searching for ways to engage
with the community and encourage
STEM education.
With the help of Daktronics Sports Marketing,
PHS will start selling advertising
on their displays this spring for fall sports.
Because the boards are paid for, all advertising
dollars will go straight back into
helping students.
" Also, we can be less reliant on fund
http://www.DAKTRONICS.COM/WHYVIDEO

May/June 2022

Table of Contents for the Digital Edition of May/June 2022

May/June 2022 - 1
May/June 2022 - 2
May/June 2022 - 3
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