September/October 2019 - 21

sports, and this year it expects to add livestreaming.
Wirtz said the Krossover acquisition won't
immediately lead to new product developments, but he
does want to make the existing products better. That
means strengthening the support behind them and
improving response times, eventually reaching a point
where coaches have access to in-game and postgame
analytics.
" I'd say it's a matter of probably one to three years, not
a decade, " Wirtz said. " But we can see how skilled our
analysts are becoming and what we can do with machine
learning, artificial intelligence and the massive library of
content that we're building up that we can learn from.
" We can see the light at the end of the tunnel. In the
next few years we'll be able to offer turnover times that
are effectively real-time so they can use this data during
games. "
Hudl doesn't plan to immediately add new sports to its
platform, but Wirtz said in the coming years they would
look at enabling Hudl Assist for more sports. It all depends
on demand from high schools and whether analysts can
handle it.
" It's a balancing act for us, " he said. " We want to provide
great turnaround times and high-quality data for the
sports we offer today. We want to be careful that we don't
grow the number of sports so fast that we're not hitting the
quality and turnaround times. "
Feedback
Sharing Hudl video with a team that used the Krossover
platform wasn't the easiest for coaches, but the acquisition
will eliminate those problems.
" Sharing Hudl video is pretty simple, but Krossover to
Hudl required extra steps, " said Monte Kohler, athletic
director and football coach at O'Dea High School in
Washington. " You couldn't just download it. It will be nice
to see how easily we can get into the system. "
Kohler has used Hudl since 2010 for a handful of
sports. With his football team, his staff creates film
breakdowns and analytics, and the video is shared with
his players. The ability to have video cut and ready within
24 hours following games has been a tremendous benefit
to his staff, and that's the kind of support Wirtz promises
to maintain.
Wirtz said the feedback Hudl has received regarding the
acquisition has been positive. He understands there might
be apprehension among Krossover customers who don't
know what to expect, but he's confident that will evaporate
once Hudl has a chance to prove its commitment.
" For those who really loved Krossover, they're going
to look to Hudl to make sure what they're getting is as
valuable, or more valuable, than what they had been
getting, " Wirtz said. " They have a new company to put
their trust in, and we need to earn that trust. That's what
we're setting out to do. "
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September/October 2019

Table of Contents for the Digital Edition of September/October 2019

September/October 2019 - 1
September/October 2019 - 2
September/October 2019 - 3
September/October 2019 - 4
September/October 2019 - 5
September/October 2019 - 6
September/October 2019 - 7
September/October 2019 - 8
September/October 2019 - 9
September/October 2019 - 10
September/October 2019 - 11
September/October 2019 - 12
September/October 2019 - 13
September/October 2019 - 14
September/October 2019 - 15
September/October 2019 - 16
September/October 2019 - 17
September/October 2019 - 18
September/October 2019 - 19
September/October 2019 - 20
September/October 2019 - 21
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September/October 2019 - 23
September/October 2019 - 24
September/October 2019 - 25
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September/October 2019 - 27
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