September/October 2021 - 4

EDITORIAL between the lines
the billboard of your
PROGRAM. WHAT
DOES YOURS SAY?
By Wesley Sykes, managing editor
If behind every great program is a great coach, the same could
be said for the presence of strong student-athlete leadership.
Having your athletes take up the model of what you want
your program to embody can be far more impactful than simply
telling them your expectations. After all, a picture is worth a
thousand words, right?
In education-based athletics, winning is a byproduct of
instilling all the other aspects, qualities, and values that
your athletes should gain by being a part of your program.
Leadership should be among the top of those values you're
looking to instill in your team. And identifying student-athletes
to help convey those values can help them gain the lifelong
skills and qualities that come with leadership.
Team captains are expected to model leadership,
sportsmanship, and good citizenship to not just their
teammates, but also their competitors, and the school
community. Once identified, organizing a " Captain's Clinic " to
support and groom varsity team captains in their leadership
roles. This can be a space where captains from a particular
season's sports gather with athletic administrators and/or
coaches to discuss current issues relating to their teams, the
athletic department, and the high school overall.
While some are certainly born to lead, leaders are not solely
born - they are molded through experience, both positive and
negative, and defined by their response. The same could be
said about captaincies. In Coaching With Education-Based
Athletics, Dr. David Hoch wrote, " Captains are not ordained
or guaranteed. ...leadership can be taught and learned. Most
individuals can improve this quality with proper instruction,
guidance, and a little practice. "
Much like the only way to improve at your sport is to practice
continually over time, that same thought must be applied to
intangible traits like leadership. Offering tools like educational
resources, clinics, whether it be from your state organization or
national organizations like the NIAAA or the NFHS is another
step in the right direction.
According to Hoch, giving progressive, incremental
responsibilities can be a great learning laboratory for your
players. Maybe start by detailing the importance of the
stretching routines to start and end the practice and go from
there. And then during your weekly meetings with the captains,
get feedback and input on how things went.
So with that, I hope that you take a few tips and tricks from
these pages and incorporate them into your everyday life - if
you're not already.
Enjoy this month's issue!
4 SEPTEMBER/OCTOBER 2021
PRODUCTION ASSISTANT
MULTIMEDIA DESIGNER
CREATIVE DIRECTOR
EDITORIAL
MANAGING EDITOR
ASSISTANT EDITOR
Wesley Sykes, 616-520-2149
CADedit@coachad.com
Joe Tacosik, 616-520-2176
jtacosik@greatamericanpublish.com
ADVERTISING SALES
GROUP PUBLISHER
PUBLISHER
Brian Virgona, 616-520-2140
CADsales@coachad.com
Mark Goldberg, 607-592-0770
mgoldberg@greatamericanpublish.com
PRODUCTION
Jolan Godrey, 616-520-2148
jgodfrey@greatamericanpublish.com
Emily Peterson, 616-520-2165
CADproduction@coachad.com
Kristina Howell, 616-520-2168
khowell@greatamericanpublish.com
CIRCULATION
AUDIENCE DEVELOPMENT
DIRECTOR
CFO & DIRECTOR OF HUMAN
RESOURCES
COO & CMO
CEO
Becky Stovall, 616-520-2138
CADcirculation@coachad.com
CORPORATE
Deb Carnes, 616-520-2169
dcarnes@greatamericanpublish.com
Kimberly Baker, 616-520-2135
kbaker@greatamericanpublish.com
Matt McCallum, 616-520-2133
publisher@coachad.com
EDITORIAL ADVISORY BOARD
TOM BASS, Former NFL Assistant, Cincinnati Bengals, Tampa Bay Buccaneers
& San Diego Chargers * DR. DAVID HOCH, Retired Athletic Director, Baltimore
County, MD * ABE WEHMILLER, Director of Athletics, Charlotte Country Day
School, Charlotte, NC * ALAN STEIN, Head Strength and Conditioning Coach,
Nike Elite DeMatha Catholic High School, MD * PETE KITTEL, Principal, Brillion
High School, WI * DARREN FENSTER, Minor League Manager, Boston Red Sox
& Founder/CEO, Coaching Your Kids, LLC, Neptune, NJ * JOSH HILS, Soccer
Coach, Coe-Brown Northwood Academy, NH * DR. BRANDEN LIPPY, Athletic
Director, Lampeter-Strasburg High School, Lancaster, PA
Published and copyrighted 2021 by Great American Media Services Inc. All
rights reserved. No part of this publication may be reproduced or transmitted
in any form or by any means, electronic or mechanical, including photocopy,
recording or any information storage or retrieval system, without written
permission from the publisher.
The opinions and views expressed by authors, contributors and advertisers in
Coach & Athletic Director do not necessarily reflect those of the editors and
publisher. Appearance in Coach & Athletic Director does not constitute
endorsement by Great American Media Services or Coach & Athletic
Director of the advertiser, its products, or services. Great American Media
Services and Coach & Athletic Director accept no responsibility of liability
for the validity or accuracy of information supplied by contributors, vendors,
advertisers, or advertising agencies. Great American Media Services and
Coach & Athletic Director do not make any claims or guarantees as to
the accuracy or validity of information supplied by contributors, vendors,
advertisers or advertising agencies.
COACH & ATHLETIC DIRECTOR (ISSN 12-370) is published 8 times
annually with issues in January, February, March, April/May, June, July/Aug,
Sept/Oct, Nov/Dec by Great American Media Services Inc., 75 Applewood
Dr., Suite A, Sparta, Michigan 49345.
SUBSCRIPTIONS: Individual subscriptions are available to qualified US
subscribers. One year subscriptions for individuals: U.S. $19.95 (print) and
$9.95 (digital); Outside of U.S. $24.95 (payable in U.S. funds, drawn on
U.S. bank). Single issues available (prepaid only) $4 each. For change of
address or subscription information, call 616-887-9008 or fax 616-887-2666.
Periodicals postage paid at Sparta, MI and additional mailing offices.
POSTMASTER: Please send change of address Great American Publishing,
PO Box 318, Lincolnshire, IL 60069.
GREAT AMERICAN MEDIA SERVICES INC.
P.O. Box 128, Sparta, Michigan 49345
Phone: 616-887-9008 * Fax: 616-887-2666
Email: frontdesk@greatamericanpublish.com

September/October 2021

Table of Contents for the Digital Edition of September/October 2021

September/October 2021 - 1
September/October 2021 - 2
September/October 2021 - 3
September/October 2021 - 4
September/October 2021 - 5
September/October 2021 - 6
September/October 2021 - 7
September/October 2021 - 8
September/October 2021 - 9
September/October 2021 - 10
September/October 2021 - 11
September/October 2021 - 12
September/October 2021 - 13
September/October 2021 - 14
September/October 2021 - 15
September/October 2021 - 16
September/October 2021 - 17
September/October 2021 - 18
September/October 2021 - 19
September/October 2021 - 20
September/October 2021 - 21
September/October 2021 - 22
September/October 2021 - 23
September/October 2021 - 24
September/October 2021 - 25
September/October 2021 - 26
September/October 2021 - 27
September/October 2021 - 28
September/October 2021 - 29
September/October 2021 - 30
September/October 2021 - 31
September/October 2021 - 32
September/October 2021 - 33
September/October 2021 - 34
September/October 2021 - 35
September/October 2021 - 36
September/October 2021 - 37
September/October 2021 - 38
https://www.nxtbook.com/greatamericanmediaservices/CAD/march-april-2024
https://www.nxtbook.com/greatamericanmediaservices/CAD/cad-winning-football-playbook-2024
https://www.nxtbook.com/greatamericanmediaservices/CAD/january-february-2024
https://www.nxtbook.com/greatamericanmediaservices/CAD/bison-2024-2025-catalog
https://www.nxtbook.com/greatamericanmediaservices/CAD/november-december-2023
https://www.nxtbook.com/greatamericanmediaservices/CAD/september-october
https://www.nxtbook.com/greatamericanmediaservices/CAD/july-august-2023
https://www.nxtbook.com/greatamericanmediaservices/CAD/a-d-toolkit-2023
https://www.nxtbook.com/greatamericanmediaservices/CAD/may-june-2023
https://www.nxtbook.com/greatamericanmediaservices/CAD/march-april-2023
https://www.nxtbook.com/greatamericanmediaservices/CAD/cad-winning-football-playbook-2023
https://www.nxtbook.com/greatamericanmediaservices/CAD/bison-2023-2024-catalog
https://www.nxtbook.com/greatamericanmediaservices/CAD/january-february-2023
https://www.nxtbook.com/greatamericanmediaservices/CAD/november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/CAD/september-october2022
https://www.nxtbook.com/greatamericanmediaservices/CAD/july-august-2022
https://www.nxtbook.com/greatamericanmediaservices/CAD/cad-2022-a-d-toolkit
https://www.nxtbook.com/greatamericanmediaservices/CAD/may-june-2022
https://www.nxtbook.com/greatamericanmediaservices/CAD/march-april-2022
https://www.nxtbook.com/greatamericanmediaservices/CAD/winningfootballplaybook-2022
https://www.nxtbook.com/greatamericanmediaservices/CAD/january-february-2022
https://www.nxtbook.com/greatamericanmediaservices/CAD/november-december-2021
https://www.nxtbook.com/greatamericanmediaservices/CAD/september-october-2021
https://www.nxtbook.com/greatamericanmediaservices/CAD/july-august-2021
https://www.nxtbook.com/greatamericanmediaservices/CAD/june-2021
https://www.nxtbook.com/greatamericanmediaservices/CAD/april-may-2021
https://www.nxtbook.com/greatamericanmediaservices/CAD/march-2021
https://www.nxtbook.com/greatamericanmediaservices/CAD/february-2021
https://www.nxtbook.com/greatamericanmediaservices/CAD/techguide-2021
https://www.nxtbook.com/greatamericanmediaservices/CAD/january-2021
https://www.nxtbook.com/greatamericanmediaservices/CAD/november-december-2020
https://www.nxtbook.com/greatamericanmediaservices/CAD/september-october-2020
https://www.nxtbook.com/greatamericanmediaservices/CAD/july-august-2020-nonmi
https://www.nxtbook.com/greatamericanmediaservices/CAD/july-august-2020-mi
https://www.nxtbook.com/greatamericanmediaservices/CAD/june-2020
https://www.nxtbook.com/greatamericanmediaservices/CAD/april-may-2020
https://www.nxtbook.com/greatamericanmediaservices/CAD/march-2020
https://www.nxtbook.com/greatamericanmediaservices/CAD/february-2020
https://www.nxtbook.com/greatamericanmediaservices/CAD/techguide-2020
https://www.nxtbook.com/greatamericanmediaservices/CAD/motivationalcalendar-2020
https://www.nxtbook.com/greatamericanmediaservices/CAD/january-2020
https://www.nxtbook.com/greatamericanmediaservices/CAD/november-december-2019
https://www.nxtbook.com/greatamericanmediaservices/CAD/september-october-2019
https://www.nxtbook.com/greatamericanmediaservices/CAD/july-august-2019
https://www.nxtbook.com/greatamericanmediaservices/CAD/june-2019
https://www.nxtbook.com/greatamericanmediaservices/CAD/april-may-2019
https://www.nxtbook.com/greatamericanmediaservices/CAD/march-2019
https://www.nxtbook.com/greatamericanmediaservices/CAD/february-2019
https://www.nxtbook.com/greatamericanmediaservices/CAD/techguide-2019
https://www.nxtbook.com/greatamericanmediaservices/CAD/motivationalcalendar-2019
https://www.nxtbook.com/greatamericanmediaservices/CAD/january-2019
https://www.nxtbookmedia.com