Atavus - Shoulder-Led Tackle Certification - 1

Football programs across the country share a common
challenge: concerns over safety leading to fewer players
available to play the game. Safety is on the mind of players,
parents and coaches and in the news. In an effort to make the
sport safer, Atavus teaches a shoulder-led technique designed
to increase a tackler's power and control, but also take the head
out of the tackle altogether.
Rex Norris, a football coach with decades of experience,
personally saw attrition impact his teams and knew
something had to give. When Norris, now head of football at
Atavus, joined the company, he was tasked with developing a
shoulder-led tackle that would keep contact as an important
part of the game, but would also improve player safety. After
months of research and meetings, conversations with athletes,
medical professionals and coaches, one thing was for sure: the
football world was ready to lead with the shoulder instead of the
" After the research, we created a coaching philosophy for
football. In August 2015, we decided Atavus would not be
just about drills. Crucial to our approach is giving coaches the
ability to implement techniques and ideas around a coaching
curriculum, " Norris said. Atavus knew players could pick up this
new type of tackle faster than coaches - if only due to the fact
that they had fewer years in the sport than coaches.
Out of that knowledge and the discovery process of Norris'
research, the Atavus Tackle System was born. " Coaches are at
the center of everything we do. We started by identifying areas
where coaches were struggling the most. We shaped our system
around those concepts and how to present them, " Norris said.
It boils down to a few simple concepts:
1. Habits. Coaches have habits. They are based on years
of experience playing and coaching the sport. But the game
is changing, so coaching behavior and tactics need to also
2. Drills. The experience of coaching and learning the tackle
needs the proper drills to create new habits and reinforce
the knowledge both in coaches and players.
3. Contact Type. Teaching the proper type and method of
contact will create a systemic approach to the tackle and
teaching how to safely and properly do a shoulder-led tackle.
It is a " safer and more effective way to teach the athlete to
go into contact - which is the goal of the Atavus Tackle
System, " Norris said.
The end goal of the Atavus Tackle System isn't just safety - it
is creating a behavior change in coaches and players alike. At
the end of the day, the goal is to influence coach development,
whether that coach is brand new or has decades of experience in
order to improve safety in the sport.

Atavus - Shoulder-Led Tackle Certification

Table of Contents for the Digital Edition of Atavus - Shoulder-Led Tackle Certification

Atavus - Shoulder-Led Tackle Certification - 1
Atavus - Shoulder-Led Tackle Certification - 2
Atavus - Shoulder-Led Tackle Certification - 3
Atavus - Shoulder-Led Tackle Certification - 4