MarketMaker Year in Review - 2019 - 1

Linking Agricultural and Seafood Markets
2019 IN REVIEW
MarketMaker celebrated 15 years of
promoting fresh, local foods in 2019,
an action-packed year when several
milestone events, some of them years
in planning, came to fruition.
We've designed and implemented
a powerful mapping tool for food
systems that will serve as a unique
resource for researchers, economic
developers, and technical assistance
BY THE NUMBERS:
52
web-based domains
feature MarketMaker
farmers, farmers markets, and
food-related business profiles
226
ads posted in 2019
3,113
3,282
product searches per week conducted
with the AgMRC FoodSearcher Tool
(https://www.agmrc.org/commodities-products/
foodsearcher-tool; 7.2%)
average profile views per week
24,484
39,016
registered farms and businesses
profiles represented
Continued on page 2
providers. Users can create their
own customized maps and data
visualization tools that can be
exported for use in economic-studies
business plans and grant proposals.
Special thanks to AgMRC (Iowa
State University's Ag Marketing
Resource Center) and USDA Rural
Development for their technical and
financial support on this project.
In the last quarter of the year, we
launched an exciting e-commerce
pilot in cooperation with Illinois
Farm Bureau to help farmers sell
product online. Though this is a
work in progress, the early response is
encouraging; we see this as a big step
toward enabling our users to buy and
sell products online across our entire
suite of MM-supported domains.
In perhaps our most significant 2019
accomplishment, we integrated
the national Buy Fresh Buy Local
network of chapters with the national
MarketMaker platform, so that we
now provide technology support
across that community of users. In
ŠISTOCKPHOTO.COM/TRAITOV
https://www.agmrc.org/commodities-products/ http://www.ISTOCKPHOTO.COM/TRAITOV

MarketMaker Year in Review - 2019

Table of Contents for the Digital Edition of MarketMaker Year in Review - 2019

MarketMaker Year in Review - 2019 - 1
MarketMaker Year in Review - 2019 - 2
MarketMaker Year in Review - 2019 - 3
MarketMaker Year in Review - 2019 - 4
MarketMaker Year in Review - 2019 - 5
MarketMaker Year in Review - 2019 - 6
MarketMaker Year in Review - 2019 - 7
MarketMaker Year in Review - 2019 - 8
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