April 2021 - 37

FARM MARKET & AGRITOURISM
We need to
improve the experience
to where they are
not just " satisfied "
but " delighted. "
are being made and the customer
isn't " delighted " or even " satisfied. "
In a Tech Connect blog post by
Arthur Chow, vice president of
S2G Ventures, he said, " (Online)
fulfillment of mass perishable
grocery will remain decentralized,
whether the customer is shopping
online for delivery or coming to
the store. For core perishable items
reaching a mass audience, having a
hyper local focus will be a winning
strategy. Micro-fulfillment will be
key in allowing retailers to adapt
profitably to a changing consumer
market. Brick and mortar can still
be a competitive advantage in fresh,
even with the increasing consumer
shift to ordering digital. "
That said, 32% of their customers
are not happy! That is devastating,
but sales grew by 15%, which says
to me that consumers are going to
continue to shop online, and it will
continue to grow, but we need to
improve the experience to where
they are not just " satisfied " but
" delighted. "
An example I heard recently from
a market owner, a customer who
was too scared to shop at a grocery
store during the pandemic placed
their entire grocery order online
with the farm market. When the
orders are printed out, they are
printed on both sides of the paper.
One side of one of the order sheets
was missed and that portion of the
order wasn't filled. The customer
called to let the market know of the
error, so the market owner not only

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April 2021

Table of Contents for the Digital Edition of April 2021

April 2021 - 1
April 2021 - 2
April 2021 - 3
April 2021 - 4
April 2021 - 5
April 2021 - 6
April 2021 - 7
April 2021 - 8
April 2021 - 9
April 2021 - 10
April 2021 - 11
April 2021 - 12
April 2021 - 13
April 2021 - 14
April 2021 - 15
April 2021 - 16
April 2021 - 17
April 2021 - 18
April 2021 - 19
April 2021 - 20
April 2021 - 21
April 2021 - 22
April 2021 - 23
April 2021 - 24
April 2021 - 25
April 2021 - 26
April 2021 - 27
April 2021 - 28
April 2021 - 29
April 2021 - 30
April 2021 - 31
April 2021 - 32
April 2021 - 33
April 2021 - 34
April 2021 - 35
April 2021 - 36
April 2021 - 37
April 2021 - 38
April 2021 - 39
April 2021 - 40
April 2021 - 41
April 2021 - 42
April 2021 - 43
April 2021 - 44
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https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2023
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https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2023
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https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyers-guide
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https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2022
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https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2021
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https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2021
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https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2021
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