FARM MARKET & AGRITOURISM Buckland Farm Market. Photos by Debbie Eisele. Messick's Farm Market. sell the products at the markets which more than pays for someone to staff the booth. " After the farmers market season, he has since refined (or distilled) his goals in participating at farmers markets. He identified which markets he had the most results at and discontinued going to markets that didn't meet his expectations. Another example is the owner of a retail farm market that specializes in gourmet baked goods and deli and prepared foods. He went to a local BMW car dealer and told the salespeople that if they took their clients who were test driving a car to his market, he would give them a free cup of coffee and a cookie. He said it was much more effective and cheaper marketing than his other efforts. Any marketing channel can be effective as long as we know it reaches the people interested in what we are offering. In a crowded marketplace full of sound and fury, it pays to focus on a specific or target group rather than being too general in our messaging and getting drowned out by everyone else. Kraft Grocery Bag Imprint Available 1-888-333-1464 | 231-714-4553 www.fruit-treesales.com By your side for 60 years! Serving the fresh Produce industry since 1959. fruit-treesales@outlook.com www.rockfordpack.com | (800)444-7225 FRUITGROWERSNEWS.COM | 35 New!http://www.rockfordpack.com http://www.fruit-treesales.com http://www.FRUITGROWERSNEWS.COM