FARM MARKET & AGRITOURISM Think of social media as a way to entice the customer. The website and your market is how they interact with your business. An example might be a Facebook post showing what soups are available today or a post about freshly made cider donuts or new baby animals born that can be seen at the petting zoo. Then the customer could order soup online for pickup at the store or tickets could be purchased for the petting zoo on the website. These are things that other food outlets might not be able to do and create that personalized experience and keeps the customer engaged. So, think of the grocery store as not so much your competitor as much as it's just one shopping channel for your customer. So what are you offering that the conventional grocery store isn't or can't? We usually want our customers to linger as long as possible because when they do, they spend more. Keep in mind, however, that a portion of your customers just want to get into the market, get what they want and leave. Consider how you can personalize those needs. Is there a grab-and-go section to the market? Retail at its best is solving problems for our customers and when we do that, we create loyal customers. Kraft Grocery Bag Imprint Available By your side for 60 years! Serving the fresh Produce industry since 1959. Distributed Exclusively in the U.S. by: 800-255-9180 BREWTPOWERSYSTEMS.COM BREWT www.rockfordpack.com | (800)444-7225 FRUITGROWERSNEWS.COM | 27 New!http://www.BREWTPOWERSYSTEMS.COM http://www.rockfordpack.com http://www.FRUITGROWERSNEWS.COM