January 2023 - 4

PUBLISHER'S LETTER
Continuing
the mission
I
t's hard to believe that I purchased this
publication 30 years ago. It was named
the Great Lakes Fruit Growers News
and started by my predecessor Barry
Brand in 1966. I met Barry on a summer
farm market bus tour put on by Michigan
State University Extension while I was
working as the business editor at the
Battle Creek Enquirer newspaper. At that time my father,
Marvin, and I owned McCallum's Orchard in Jeddo, Michigan,
about an hour north of Detroit and a few miles off
the shoreline of Lake Huron. We grew every fruit and vegetable
crop imagined on the 160-acre farm.
After working alongside Barry for years, I purchased the
business, which also publishes Vegetable Growers News. It
was a dream come true for me, as it combined specialty
ag and journalism.
Like your operation, much has changed in the publishing
business in the past 30 years including technology and the
challenges we face. Our content is now shared in many ways,
including our print publication, digital magazine, social media,
website and email - allowing us to reach over 35,000 people
when, where and how you want to consume our content.
As you noticed when you pulled this magazine from your
mailbox, it is no longer a tabloid size. Like you, we are facing
many new challenges. Costs have increased dramatically with
paper, printing and postage. In fact, it's nearly impossible to
get paper, and many kinds of paper have been discontinued.
While the publication is no longer tabloid sized, our footprint
on the industry is larger than it ever has been. Through our
print and digital media, we are able to deliver content to you in
a more timely way and tailor it to your needs.
Our mission has not changed. It is to be the most-trusted
information resource for the fruit industry by providing tools
to growers so they can profitably provide healthy food to
the world.
We look forward to continuing with our mission and helping
the fruit industry thrive!
EDITORIAL
MANAGING EDITOR
ASSISTANT EDITOR
EDITORIAL DIRECTOR
Chris Koger, 616-520-2156
ckoger@greatamericanpublish.com
Doug Ohlemeier, 616-520-2162
dohlemeier@greatamericanpublish.com
Kristen Kazarian, 616-520-2144
kkazarian@greatamericanpublish.com
ADVERTISING SALES
ASSOCIATE PUBLISHER
ACCOUNT SPECIALIST
CLIENT SUCCESS
REPRESENTATIVE
Greg Sebel, 616-520-2146
fgnads@fruitgrowersnews.com
Kim Meyers, 616-520-2137
kmeyers@greatamericanpublish.com
Kristy McDermott, 616-520-2158
kmcdermott@greatamericanpublish.com
PRODUCTION
SENIOR GRAPHIC DESIGNER
ASSOCIATE CREATIVE
DIRECTOR
CREATIVE DIRECTOR
Eric Hadden, 616-520-2147
fgnproduction@fruitgrowersnews.com
Amanda Mackey, 616-520-2157
amackey@greatamericanpublish.com
Allison McKenzie, 616-520-2142
amckenzie@greatamericanpublish.com
CIRCULATION
AUDIENCE DEVELOPMENT
Becky Stovall, 616-520-2138
circulation@fruitgrowersnews.com
CORPORATE
CHIEF FINANCIAL OFFICER
COO & CHIEF
MARKETING OFFICER
PUBLISHER/CEO
Deb Carnes, 616-520-2169
dcarnes@greatamericanpublish.com
Kim Baker, 616-520-2135
kbaker@greatamericanpublish.com
Matt McCallum, 616-520-2133
mmccallum@greatamericanpublish.com
EDITORIAL ADVISORY BOARD
Mike Biltonen
John Clark
Rob Crassweller
Wanda Heuser Gale
Frank Gasperini
Simon Huntley
Mark Longstroth
Nathan Nourse
Gregory Peck
Roger Pepperl
Mark Seetin
USPS 576-420, ISSN 1533-6840
PERIODICAL POSTAGE PAID AT SPARTA, MI AND ADDITIONAL OFFICES
Published monthly by
GREAT AMERICAN MEDIA SERVICES INC.
Office at 75 Applewood Dr., Suite A, Sparta, Michigan 49345.
POSTMASTER
Send address changes to:
Great American Publishing,
PO Box 318, Lincolnshire IL 60069
SUBSCRIPTION RATES
United States: $35.50 per 3 years,
$15.50 per year
Canada: $56 per year,
Foreign Countries: $100 per year
Digital Editions: $9.95 per year,
Back Issues: $6 each
JANUARY 2023 | VOLUME 62 | ISSUE 1
The opinions and views expressed by authors, contributors and
advertisers in Fruit Growers News do not necessarily reflect those of
the editors and publisher. Appearance in Fruit Growers News does not
constitute endorsement by Great American Media Services or Fruit
Matt McCallum, Publisher/CEO
Growers News of the advertiser, its products, or services. Great American
Media Services and Fruit Growers News accepts no responsibility of
liability for the validity or accuracy of information supplied by contributors,
vendors, advertisers, or advertising agencies. Great American Media
Services and Fruit Growers News do not make any claims or guarantees as
to the accuracy or validity of information supplied by contributors, vendors,
advertisers or advertising agencies.
Copyright 2023
FRUIT GROWERS NEWS is a publication of
4 | JANUARY 2023
a division of Great American Publishing
January 2023

Table of Contents for the Digital Edition of January 2023
