July 2023 - 27

FARM MARKET & AGRITOURISM
Once a group of farms
commit to a collaboration,
many growers think a
cooperative needs to be
formed, but that isn't
always the best way to move
forward. The Cornell article
highlights several ways that
farms can collaborate, but I
will focus on one, which is a
joint venture agreement.
"
COLLABORATIVE MARKETING
IS A REALISTIC SOLUTION FOR
SMALL- TO MIDSIZE FARMS
THAT ARE SEEKING ACCESS
TO LARGER MARKETS.
Joint venture agreements
A joint venture agreement is usually a limited-term
project as with the case of the CSA farms I'm working
with. In their situation, they've identified the potential
need. Their customers currently aren't buying from
them in the winter. With a winter CSA they can market
to an existing customer base and won't have to attract
new customers.
They've set a time period for the project from
November through March. At the end of that time,
they can evaluate how well it did or didn't work. If it
works well, they can consider forming a business
entity such as a cooperative,
or continue with a joint
venture agreement. They've
also started to discuss the
potential of small-scale
wholesale opportunities.
Some key things need
to be considered with joint
venture agreements. Identify
the producers who will
participate. Clearly define
objectives. Determine which
customers are currently not being served. Develop
a plan to maintain product availability across
several farms.
If you are considering a wholesale project, start
small with a limited number of products. The
expectations need to be clear and understood by
everyone involved. What is the quantity of product?
What grade? How many units? How will it be packaged?
This will create a uniform standard for all participants
and consistency for the customer.
Take a good look around you and see where the
opportunities are. If you can't address them by yourself,
see where you can partner and grow your market.
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July 2023

Table of Contents for the Digital Edition of July 2023

Editor's Letter
Pest Control: The nose knows
Ag Tech: Drone deployment
Cover Story: Keeping it fresh
Irrigation & Water Management: Stressed out
Berries: Pinpoint precision
Plant & Soil Health: What's good for the gooseberry ...
CA Storage: Keeping control
Farm Market & Agritourism: Agreements between growers provide opportunities
CMI
Ag Labor Review
Classifieds
Advertiser Index
July 2023 - 1
July 2023 - 2
July 2023 - 3
July 2023 - Editor's Letter
July 2023 - 5
July 2023 - Pest Control: The nose knows
July 2023 - 7
July 2023 - 8
July 2023 - 9
July 2023 - Ag Tech: Drone deployment
July 2023 - 11
July 2023 - 12
July 2023 - 13
July 2023 - Cover Story: Keeping it fresh
July 2023 - 15
July 2023 - Irrigation & Water Management: Stressed out
July 2023 - 17
July 2023 - Berries: Pinpoint precision
July 2023 - 19
July 2023 - 20
July 2023 - 21
July 2023 - Plant & Soil Health: What's good for the gooseberry ...
July 2023 - 23
July 2023 - CA Storage: Keeping control
July 2023 - 25
July 2023 - Farm Market & Agritourism: Agreements between growers provide opportunities
July 2023 - 27
July 2023 - CMI
July 2023 - 29
July 2023 - Ag Labor Review
July 2023 - 31
July 2023 - Classifieds
July 2023 - 33
July 2023 - Advertiser Index
July 2023 - 35
July 2023 - 36
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-fgn
https://www.nxtbook.com/greatamericanmediaservices/FGN/fgn-vgn-40-under-40-class-of-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyers-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyers-guide
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyersguide-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyersguide-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyersguide-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2019
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