March 2024 - 13

BERRIES
IF WE CAN GET
OUR HARVESTING COSTS
DOWN DUE TO INCREASED
MECHANIZATION AND
EFFICIENCIES, IT WOULD
HELP COMPENSATE
FOR HIGHER LABOR
COSTS.
- Paul Pezzini
Pezzini Berry Farms grows strawberries in California's
Salinas Valley.
P
ezzini Berry Farms is using technology to combat
pests and is considering other tech to improve
harvesting efficiencies.
Paul Pezzini, a farm market veteran who grew up
in his family's artichoke farming and retail business,
successfully transitioned to growing strawberries in
California's Salinas Valley.
Immigrating from Italy in 1929, the Pezzini family
began farming artichokes in the Carmel Valley with
rootstock artichoke plants. They moved to Castroville,
California, in 1944, where they purchased land to grow
artichokes. The family opened a farm stand in 1958 and in
We offer a full
line of fruit &
vegetable
equipment
Box Shuttle
Tree Planter
Ground Hog
Frost Fan
Brownie
3 Pt. Forks
3 Pt. Hi Lift
Durand Wayland
Sprayers
Conveyors
Universal Dump All
PHIL BROWN
WELDING CORP.
4750 8 Mile Rd.
Conklin, MI 49403
Phone: (616) 784-3046
Fax (616) 784-5852
www.philbrownwelding.com
Authorized Durand-Wayland dealer providing
parts & service to all of Michigan
FRUITGROWERSNEWS.COM | 13
Side and row markers available
" Hydraulic planetary drives on all four wheels, driven
by a hydrostat, provide traction in snow or mud. "
Tree Planter
Rising wages and a dwindling workforce are forcing
growers like Pezzini Berry Farms to consider automation.
1982 opened a second in Moss Landing, California.
Pezzini was raised on the family farm and was involved
in all aspects of operations, including field work,
harvesting, packing and working in retail. After college,
he worked in the software industry, but returned to help
Self Propelled Work Platform

http://www.philbrownwelding.com http://www.FRUITGROWERSNEWS.COM

March 2024

Table of Contents for the Digital Edition of March 2024

Editor's Letter
Plant & Soil Health: Scientists study raspberry root rot and wilt
Pest Management: Pest update
Berries: Tech aids Salinas Valley grower
Southeast Regional Fruit & Vegetable Conference: Lawton Pearson named Mr. Peach
Organic Grower Winter 2024
Business: The surprising challenge
Farm Market & Agritourism: Keeping CSA members engaged and loyal
Ag Labor Review: 60 years of advocating for agricultural employers
Classifieds
Advertiser Index
March 2024 - 1
March 2024 - 2
March 2024 - 3
March 2024 - Editor's Letter
March 2024 - 5
March 2024 - Plant & Soil Health: Scientists study raspberry root rot and wilt
March 2024 - 7
March 2024 - 8
March 2024 - 9
March 2024 - Pest Management: Pest update
March 2024 - 11
March 2024 - Berries: Tech aids Salinas Valley grower
March 2024 - 13
March 2024 - 14
March 2024 - 15
March 2024 - 16
March 2024 - 17
March 2024 - Southeast Regional Fruit & Vegetable Conference: Lawton Pearson named Mr. Peach
March 2024 - 19
March 2024 - 20
March 2024 - Organic Grower Winter 2024
March 2024 - 22
March 2024 - 23
March 2024 - 24
March 2024 - Business: The surprising challenge
March 2024 - 26
March 2024 - 27
March 2024 - Farm Market & Agritourism: Keeping CSA members engaged and loyal
March 2024 - 29
March 2024 - Ag Labor Review: 60 years of advocating for agricultural employers
March 2024 - 31
March 2024 - Classifieds
March 2024 - 33
March 2024 - Advertiser Index
March 2024 - 35
March 2024 - 36
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https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2023
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https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2023
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https://www.nxtbook.com/greatamericanmediaservices/FGN/buyers-guide
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2022
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https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyersguide-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2021
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https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyersguide-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2020
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