March 2024 - 14

BERRIES
Paul Pezzini
with the family business after his mother died and his
dad underwent heart bypass surgery.
Pezzini expanded the wholesale business and opened
a farm market and specialty foods store. In 1999, Pezzini
decided to grow strawberries.
With rising wages and a dwindling workforce, more
growers like Pezzini are being forced to consider
automating, with efficiencies that include harvesting
equipment. Much research is being conducted at the
college level including Cal Poly and the University of
California-Davis as well as in private industry.
Tech solutions
" If we can get our harvesting costs down due to
increased mechanization and efficiencies, it would help
compensate for higher labor costs, " he said.
The same team of workers that were employed when
Pezzini began are still at the farm.
" This is important because it takes a good team behind
you, " he said.
Mechanization is a big interest of Pezzini's. In
September 2023, he attended the FIRA USA ag
automation conference in Salinas. While he liked
seeing all the show's new technology, Pezzini said the
FULL RANGE OF MOWERS AND SPRAYERS!
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14 | MARCH 2024
A huge variety of sprayer
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Rears fl ail mowers are great
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March 2024

Table of Contents for the Digital Edition of March 2024

Editor's Letter
Plant & Soil Health: Scientists study raspberry root rot and wilt
Pest Management: Pest update
Berries: Tech aids Salinas Valley grower
Southeast Regional Fruit & Vegetable Conference: Lawton Pearson named Mr. Peach
Organic Grower Winter 2024
Business: The surprising challenge
Farm Market & Agritourism: Keeping CSA members engaged and loyal
Ag Labor Review: 60 years of advocating for agricultural employers
Classifieds
Advertiser Index
March 2024 - 1
March 2024 - 2
March 2024 - 3
March 2024 - Editor's Letter
March 2024 - 5
March 2024 - Plant & Soil Health: Scientists study raspberry root rot and wilt
March 2024 - 7
March 2024 - 8
March 2024 - 9
March 2024 - Pest Management: Pest update
March 2024 - 11
March 2024 - Berries: Tech aids Salinas Valley grower
March 2024 - 13
March 2024 - 14
March 2024 - 15
March 2024 - 16
March 2024 - 17
March 2024 - Southeast Regional Fruit & Vegetable Conference: Lawton Pearson named Mr. Peach
March 2024 - 19
March 2024 - 20
March 2024 - Organic Grower Winter 2024
March 2024 - 22
March 2024 - 23
March 2024 - 24
March 2024 - Business: The surprising challenge
March 2024 - 26
March 2024 - 27
March 2024 - Farm Market & Agritourism: Keeping CSA members engaged and loyal
March 2024 - 29
March 2024 - Ag Labor Review: 60 years of advocating for agricultural employers
March 2024 - 31
March 2024 - Classifieds
March 2024 - 33
March 2024 - Advertiser Index
March 2024 - 35
March 2024 - 36
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