May 2024 - 33

margin is $1.50. This gives us a 23%
gross profit margin percentage:
Gross profit margin percentage
= gross profit/sales price =
$1.50/$6.50 = 23%.
These are rather simplified
examples and we don't have the
same profit expectations for every
item in our market. However, if we
understand the difference between
markup percentages and gross
profit margins, we can have better
flexibility in our pricing strategies.
Our customers have certain
expectations on the price of our
fruits and vegetables, so we may
not have that much flexibility on
what we can charge. But, if we
can create packages or bundles
with value-added items that we
can have a higher gross profit
margin on, we can increase the
overall gross profit for that fruit
or vegetable.
Understanding markups and margins helps farm market operators with
pricing strategies. Photo courtesy of Brian Moyer.
Brian Moyer is an educational program associate with Penn State
Extension. As founder of PA Farm Markets LLC and founder and manager
of the Skippack Farmers Market, Moyer specializes in assisting farmers
markets, retail farm markets, direct-to-consumer sales, and new and
beginning farmers with marketing, business and regulatory issues.
Celebrating 80 years growing the best plants for the best growers
EXPERTISE:
Blueberry, Raspberry,
Kiwiberries, Lingonberries
and other small fruits.
WE APPLY
TISSUE CULTURE
TECHNIQUES:
Plants are Virus Tested
and Disease Free.
ENVIRONMENTAL:
Conscious of our land
and water we employ
organic practices.
269-253-4281
P.O. Box 100, Lacota, Mi. 49063
info@hartmannsplantcompany.com
www.hartmannsplantcompany.com
CONTACT:
Jonathon, Teri, or
Danny for ordering
and cultural advice.
FRUITGROWERSNEWS.COM | 33

http://www.hartmannsplantcompany.com http://www.rockfordpack.com http://www.FRUITGROWERSNEWS.COM

May 2024

Table of Contents for the Digital Edition of May 2024

Editor's Letter
Biologicals: Advancing research in biocontrols
Cover Story: To price or not to price
2024 Farm Market Report
Grower Profile: Great Bear Vineyards' organic journey
Organic Grower Spring 2024
Business: Improving the odds
Farm Market & Agritourism: What's the difference between markup and margin?
Classifieds
Advertiser Index
May 2024 - 1
May 2024 - 2
May 2024 - 3
May 2024 - Editor's Letter
May 2024 - 5
May 2024 - Biologicals: Advancing research in biocontrols
May 2024 - 7
May 2024 - Cover Story: To price or not to price
May 2024 - 9
May 2024 - 10
May 2024 - 11
May 2024 - 12
May 2024 - 13
May 2024 - 2024 Farm Market Report
May 2024 - 15
May 2024 - Grower Profile: Great Bear Vineyards' organic journey
May 2024 - 17
May 2024 - 18
May 2024 - 19
May 2024 - 20
May 2024 - 21
May 2024 - 22
May 2024 - Organic Grower Spring 2024
May 2024 - 24
May 2024 - 25
May 2024 - 26
May 2024 - 27
May 2024 - Business: Improving the odds
May 2024 - 29
May 2024 - 30
May 2024 - 31
May 2024 - Farm Market & Agritourism: What's the difference between markup and margin?
May 2024 - 33
May 2024 - Classifieds
May 2024 - Advertiser Index
May 2024 - 36
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https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyersguide-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2021
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https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyersguide-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2020
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https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyersguide-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2019
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https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2019
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