May 2024 - 8

COVER STORY
To price
not to price...
Inflation, farm input costs shape farm market prices
BY DOUG OHLEMEIER
ASSISTANT EDITOR
P
roperly pricing farm market produce and goods
can be difficult. If a manager prices too high or not
high enough, sales and profits could slip.
The latest Fruit Growers News Farm Market
Pricing Survey shows factors influencing how leading
farm marketers charge for fruits, vegetables and
other food.
Farm markets from 39 states as well as three
Canadian provinces participated, with most participants
from Michigan, Pennsylvania, New York, Wisconsin,
Indiana, Illinois, California and Washington.
The survey showed inflation and input costs forced 80%
of the respondents to raise prices. Most managers raised
costs of production by 10% to 30%.
Markets seem to be looking for ways to distinguish
themselves from competition by highlighting and
charging a premium for certain varieties.
Survey participants noted
charging premium prices
for specific varieties. Photo
by Debbie Eisele.
8 | MAY 2024
or

May 2024

Table of Contents for the Digital Edition of May 2024

Editor's Letter
Biologicals: Advancing research in biocontrols
Cover Story: To price or not to price
2024 Farm Market Report
Grower Profile: Great Bear Vineyards' organic journey
Organic Grower Spring 2024
Business: Improving the odds
Farm Market & Agritourism: What's the difference between markup and margin?
Classifieds
Advertiser Index
May 2024 - 1
May 2024 - 2
May 2024 - 3
May 2024 - Editor's Letter
May 2024 - 5
May 2024 - Biologicals: Advancing research in biocontrols
May 2024 - 7
May 2024 - Cover Story: To price or not to price
May 2024 - 9
May 2024 - 10
May 2024 - 11
May 2024 - 12
May 2024 - 13
May 2024 - 2024 Farm Market Report
May 2024 - 15
May 2024 - Grower Profile: Great Bear Vineyards' organic journey
May 2024 - 17
May 2024 - 18
May 2024 - 19
May 2024 - 20
May 2024 - 21
May 2024 - 22
May 2024 - Organic Grower Spring 2024
May 2024 - 24
May 2024 - 25
May 2024 - 26
May 2024 - 27
May 2024 - Business: Improving the odds
May 2024 - 29
May 2024 - 30
May 2024 - 31
May 2024 - Farm Market & Agritourism: What's the difference between markup and margin?
May 2024 - 33
May 2024 - Classifieds
May 2024 - Advertiser Index
May 2024 - 36
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https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyersguide-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2021
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https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyersguide-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2021
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