November 2023 - 13

Over 38,000 Wind Machines Sold Worldwide!
Autonomy requires the ability to guide a vehicle
through perception systems, which have exponentially
improved in the last five years, said Mike Dentinger,
director of ag OEM development at Trimble, a
Westminster, Colorado, technology company working
in agriculture, construction and transportation.
Trimble worked with Western Growers in automation
and modularity.
" There are things coming out in the market that
are most common modules that could be used across
multiple applications, " he said. " We're still kind of
early on that curve. But everything I see is going in the
right direction. "
Technology providers lauded the show.
" Of the many shows I've attended, this one, by far, is
the best, " said Matt Phillips, in sales with SeedSpider,
a Santa Maria, California, robotic seeding and weeding
technology provider. " With all the demos and displays,
it's a really good show because customers see the
equipment working. They don't just get to look at it.
And vendors get feedback. "
The meeting of growers and tech people can help
adoption.
" It's great to see the community here and hear the
good session talks, " said Steven Saunders, CEO and
founder of Robotics Plus. " Startups need adoption,
they need to get engaged. It's important we see more
adoption happening. With the costs and scarcity of
labor becoming more real, we're having to see more
adoption happening as the pain points become real. "
FIRA USA attracted 80 exhibitors, including
technology companies exhibiting their latest drone
advancements and services. The technologies also
included precision crop applications, controlling
pests with lights, pollination technology and other
autonomous vehicles allowing growers to better
manage orchards and vineyards.
Along with grower and technology supplier sessions,
a group of venture capital startups presented their
pitches to potential investors.
The 2024 show is scheduled for the Sacramento,
California, area.
Authorized Distributor of Orchard-Rite® Wind Machines
Superior Wind Machine Service, Inc.
616-971-8177 orchard-rite.com
FRUITGROWERSNEWS.COM | 13
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an entire year's hard work...
It's best to play it safe.
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precision technology. We take pride in the details, which is why
growers from around the world trust Orchard-Rite® wind
machines to protect their mature stock and new plantings from
the dangers of frost.
Adding ORCell™ to your AutoStart system
allows you to remotely operate, monitor
and manage your wind machines from
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connection. ORCell™ saves you time
and reduces labor costs!
A Global Frost Protection Management System

http://www.orchard-rite.com http://www.FRUITGROWERSNEWS.COM

November 2023

Table of Contents for the Digital Edition of November 2023

Editor's Letter
AgTech: Robotics + smart machinery
AgTech: Robotic maneuvers
Cover story: MSHS welcomes new leader
40 Under 40 Class of 2023
Great Lakes EXPO News: Managing IPM programs and nutrient uptake
Great Lakes EXPO: Schedule at a glance
Tree Fruit Variety Showcase
Organic Grower Fall 2023
NASGA Summer Tour: Garden State demand
2024 Buyers' Guide
Blueberries: Unique blueberries
Strawberries: Strawberry options
Farm Market & Agritourism: Revolutionize customer relationships
Ag Labor Review: DOL's end run
Classifieds
Advertiser Index
November 2023 - 1
November 2023 - 2
November 2023 - 3
November 2023 - Editor's Letter
November 2023 - 5
November 2023 - AgTech: Robotics + smart machinery
November 2023 - 7
November 2023 - 8
November 2023 - 9
November 2023 - AgTech: Robotic maneuvers
November 2023 - 11
November 2023 - 12
November 2023 - 13
November 2023 - Cover story: MSHS welcomes new leader
November 2023 - 15
November 2023 - 16
November 2023 - 17
November 2023 - 18
November 2023 - 40 Under 40 Class of 2023
November 2023 - 2A
November 2023 - 3A
November 2023 - 4A
November 2023 - 5A
November 2023 - 6A
November 2023 - 7A
November 2023 - 8A
November 2023 - 9A
November 2023 - 10A
November 2023 - 11A
November 2023 - 12A
November 2023 - Great Lakes EXPO News: Managing IPM programs and nutrient uptake
November 2023 - Great Lakes EXPO: Schedule at a glance
November 2023 - 15A
November 2023 - 16A
November 2023 - Tree Fruit Variety Showcase
November 2023 - 20
November 2023 - 21
November 2023 - 22
November 2023 - 23
November 2023 - 24
November 2023 - 25
November 2023 - 26
November 2023 - 27
November 2023 - 28
November 2023 - 29
November 2023 - 30
November 2023 - Organic Grower Fall 2023
November 2023 - 32
November 2023 - 33
November 2023 - 34
November 2023 - 35
November 2023 - 36
November 2023 - 37
November 2023 - 38
November 2023 - 39
November 2023 - 40
November 2023 - 41
November 2023 - 42
November 2023 - 43
November 2023 - 44
November 2023 - 45
November 2023 - NASGA Summer Tour: Garden State demand
November 2023 - 47
November 2023 - 48
November 2023 - 49
November 2023 - 50
November 2023 - 2024 Buyers' Guide
November 2023 - 52
November 2023 - 53
November 2023 - 54
November 2023 - 55
November 2023 - 56
November 2023 - 57
November 2023 - 58
November 2023 - 59
November 2023 - 60
November 2023 - 61
November 2023 - 62
November 2023 - 63
November 2023 - 64
November 2023 - 65
November 2023 - 66
November 2023 - 67
November 2023 - 68
November 2023 - 69
November 2023 - 70
November 2023 - Blueberries: Unique blueberries
November 2023 - 72
November 2023 - 73
November 2023 - Strawberries: Strawberry options
November 2023 - 75
November 2023 - Farm Market & Agritourism: Revolutionize customer relationships
November 2023 - 77
November 2023 - Ag Labor Review: DOL's end run
November 2023 - 79
November 2023 - Classifieds
November 2023 - 81
November 2023 - Advertiser Index
November 2023 - 83
November 2023 - 84
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https://www.nxtbook.com/greatamericanmediaservices/FGN/buyers-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2023
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https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2023
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https://www.nxtbook.com/greatamericanmediaservices/FGN/buyers-guide
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyersguide-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyersguide-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyersguide-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2019
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https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2019
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