November 2023 - 18

COVER STORY
While farm markets provide an ideal environment to
educate consumers, Hubbard said a common drawback
is that employees don't have as much time to spend with
customers as they'd like.
Michigan State Horticultural
Society's role
One of the main missions of the MSHS and sister
organization Michigan Vegetable Council is presenting
the GLEXPO, a shared goal since they first collaborated
on the event in the early 2000s. The event helps fulfill
the organizations' missions of supporting the industry
through research and education.
" Everything in the world changes and we've been trying
to adapt the show itself, especially because we couldn't
have it during COVID and had to make some changes, "
Hubbard said. " The board has been working to do what It
can to make sure we get the right people there, the right
foot traffic, the right people to show us new products and
technology, and certainly the right education. "
This year's GLEXPO has a greater focus on technology,
with Emerging Tech Innovation sessions to address
challenges from labor to crop inputs and waste
reduction, and an AgTech forum featuring innovators and
their projects.
" We're trying to showcase technology that is really
going to be needed going forward, when you look at the
issues we're facing, especially labor, not only in Michigan,
but in the United States and everywhere, " she said.
Climate change and how it will affect production and
growers in the future will need answers on production
practices and varieties that are best suited to those
changes, she said.
" We also know that an important part of attending this
show is networking and learning from others. This year
you will see more built in opportunities for that to happen,
like smaller roundtables with key topics, " she said.
Besides the GLEXPO planning and execution, the MSHS'
role is to network with commodity groups and others in
the fruit industry, as well as lobby for maintaining industry
human resources and institutional knowledge. Hubbard
said she and other growers rely on information from MSU
Extension and other academic sources, but it's important
to maintain roles throughout the industry as people retire
or leave the industry for other reasons.
She has been on the MSHS board for eight years.
" It has been a truly rewarding experience for me to
learn from others on the board, " she said. " I love that
as a team, we have such varied farms and backgrounds
which helps all of us to advance the fruit industry with
the work of MSHS. "
18 | NOVEMBER 2023

http://www.omexusa.com

November 2023

Table of Contents for the Digital Edition of November 2023

Editor's Letter
AgTech: Robotics + smart machinery
AgTech: Robotic maneuvers
Cover story: MSHS welcomes new leader
40 Under 40 Class of 2023
Great Lakes EXPO News: Managing IPM programs and nutrient uptake
Great Lakes EXPO: Schedule at a glance
Tree Fruit Variety Showcase
Organic Grower Fall 2023
NASGA Summer Tour: Garden State demand
2024 Buyers' Guide
Blueberries: Unique blueberries
Strawberries: Strawberry options
Farm Market & Agritourism: Revolutionize customer relationships
Ag Labor Review: DOL's end run
Classifieds
Advertiser Index
November 2023 - 1
November 2023 - 2
November 2023 - 3
November 2023 - Editor's Letter
November 2023 - 5
November 2023 - AgTech: Robotics + smart machinery
November 2023 - 7
November 2023 - 8
November 2023 - 9
November 2023 - AgTech: Robotic maneuvers
November 2023 - 11
November 2023 - 12
November 2023 - 13
November 2023 - Cover story: MSHS welcomes new leader
November 2023 - 15
November 2023 - 16
November 2023 - 17
November 2023 - 18
November 2023 - 40 Under 40 Class of 2023
November 2023 - 2A
November 2023 - 3A
November 2023 - 4A
November 2023 - 5A
November 2023 - 6A
November 2023 - 7A
November 2023 - 8A
November 2023 - 9A
November 2023 - 10A
November 2023 - 11A
November 2023 - 12A
November 2023 - Great Lakes EXPO News: Managing IPM programs and nutrient uptake
November 2023 - Great Lakes EXPO: Schedule at a glance
November 2023 - 15A
November 2023 - 16A
November 2023 - Tree Fruit Variety Showcase
November 2023 - 20
November 2023 - 21
November 2023 - 22
November 2023 - 23
November 2023 - 24
November 2023 - 25
November 2023 - 26
November 2023 - 27
November 2023 - 28
November 2023 - 29
November 2023 - 30
November 2023 - Organic Grower Fall 2023
November 2023 - 32
November 2023 - 33
November 2023 - 34
November 2023 - 35
November 2023 - 36
November 2023 - 37
November 2023 - 38
November 2023 - 39
November 2023 - 40
November 2023 - 41
November 2023 - 42
November 2023 - 43
November 2023 - 44
November 2023 - 45
November 2023 - NASGA Summer Tour: Garden State demand
November 2023 - 47
November 2023 - 48
November 2023 - 49
November 2023 - 50
November 2023 - 2024 Buyers' Guide
November 2023 - 52
November 2023 - 53
November 2023 - 54
November 2023 - 55
November 2023 - 56
November 2023 - 57
November 2023 - 58
November 2023 - 59
November 2023 - 60
November 2023 - 61
November 2023 - 62
November 2023 - 63
November 2023 - 64
November 2023 - 65
November 2023 - 66
November 2023 - 67
November 2023 - 68
November 2023 - 69
November 2023 - 70
November 2023 - Blueberries: Unique blueberries
November 2023 - 72
November 2023 - 73
November 2023 - Strawberries: Strawberry options
November 2023 - 75
November 2023 - Farm Market & Agritourism: Revolutionize customer relationships
November 2023 - 77
November 2023 - Ag Labor Review: DOL's end run
November 2023 - 79
November 2023 - Classifieds
November 2023 - 81
November 2023 - Advertiser Index
November 2023 - 83
November 2023 - 84
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-fgn
https://www.nxtbook.com/greatamericanmediaservices/FGN/fgn-vgn-40-under-40-class-of-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyers-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyers-guide
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyersguide-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyersguide-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyersguide-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2019
https://www.nxtbookmedia.com