November 2023 - 77

FARM MARKET & AGRITOURISM
Data-driven insights
Marketing automation tools collect vast amounts of
data regarding customer interactions and behaviors.
By analyzing this data, businesses can gain valuable
insights into customer preferences, enabling them to
create targeted and relevant content.
Segmentation and targeting
With marketing automation, businesses can
segment their audience based on various criteria
such as location, purchase history and browsing
behavior. Personalized engagement techniques then
allow businesses to deliver tailored content and
offers to specific segments, increasing the likelihood
of conversions.
Behavioral Triggers
Marketing automation platforms enable the setup of
behavioral triggers, such as abandoned cart emails or
product recommendations based on past purchases.
These triggers, when personalized, create a sense of
individualized attention, nudging customers towards
making a purchase.
Multi-Channel Consistency
Personalized content can be seamlessly integrated
across multiple marketing channels, ensuring a consistent
and cohesive experience for customers. Whether it's
email, social media or website interactions, customers
receive a unified and personalized brand message.
The rise of marketing automation and personalized
engagement has ushered in a new era of customercentric
marketing. Businesses that harness the
power of these technologies can create meaningful
interactions, build lasting customer relationships and
stay ahead in today's competitive market. As technology
continues to advance, the synergy between marketing
automation and personalized engagement is poised to
reshape the future of marketing, driving unparalleled
success for businesses and enriching the customer
experience like never before.
Brian Moyer is an educational program associate with
Penn State Extension. As founder of PA Farm Markets
LLC and founder and manager of the Skippack Farmers
Market, Moyer specializes in assisting farmers
markets, retail farm markets, direct-to-consumer
sales, new and beginning farmers with marketing,
business and regulatory issues.
FRUITGROWERSNEWS.COM | 77

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November 2023

Table of Contents for the Digital Edition of November 2023

Editor's Letter
AgTech: Robotics + smart machinery
AgTech: Robotic maneuvers
Cover story: MSHS welcomes new leader
40 Under 40 Class of 2023
Great Lakes EXPO News: Managing IPM programs and nutrient uptake
Great Lakes EXPO: Schedule at a glance
Tree Fruit Variety Showcase
Organic Grower Fall 2023
NASGA Summer Tour: Garden State demand
2024 Buyers' Guide
Blueberries: Unique blueberries
Strawberries: Strawberry options
Farm Market & Agritourism: Revolutionize customer relationships
Ag Labor Review: DOL's end run
Classifieds
Advertiser Index
November 2023 - 1
November 2023 - 2
November 2023 - 3
November 2023 - Editor's Letter
November 2023 - 5
November 2023 - AgTech: Robotics + smart machinery
November 2023 - 7
November 2023 - 8
November 2023 - 9
November 2023 - AgTech: Robotic maneuvers
November 2023 - 11
November 2023 - 12
November 2023 - 13
November 2023 - Cover story: MSHS welcomes new leader
November 2023 - 15
November 2023 - 16
November 2023 - 17
November 2023 - 18
November 2023 - 40 Under 40 Class of 2023
November 2023 - 2A
November 2023 - 3A
November 2023 - 4A
November 2023 - 5A
November 2023 - 6A
November 2023 - 7A
November 2023 - 8A
November 2023 - 9A
November 2023 - 10A
November 2023 - 11A
November 2023 - 12A
November 2023 - Great Lakes EXPO News: Managing IPM programs and nutrient uptake
November 2023 - Great Lakes EXPO: Schedule at a glance
November 2023 - 15A
November 2023 - 16A
November 2023 - Tree Fruit Variety Showcase
November 2023 - 20
November 2023 - 21
November 2023 - 22
November 2023 - 23
November 2023 - 24
November 2023 - 25
November 2023 - 26
November 2023 - 27
November 2023 - 28
November 2023 - 29
November 2023 - 30
November 2023 - Organic Grower Fall 2023
November 2023 - 32
November 2023 - 33
November 2023 - 34
November 2023 - 35
November 2023 - 36
November 2023 - 37
November 2023 - 38
November 2023 - 39
November 2023 - 40
November 2023 - 41
November 2023 - 42
November 2023 - 43
November 2023 - 44
November 2023 - 45
November 2023 - NASGA Summer Tour: Garden State demand
November 2023 - 47
November 2023 - 48
November 2023 - 49
November 2023 - 50
November 2023 - 2024 Buyers' Guide
November 2023 - 52
November 2023 - 53
November 2023 - 54
November 2023 - 55
November 2023 - 56
November 2023 - 57
November 2023 - 58
November 2023 - 59
November 2023 - 60
November 2023 - 61
November 2023 - 62
November 2023 - 63
November 2023 - 64
November 2023 - 65
November 2023 - 66
November 2023 - 67
November 2023 - 68
November 2023 - 69
November 2023 - 70
November 2023 - Blueberries: Unique blueberries
November 2023 - 72
November 2023 - 73
November 2023 - Strawberries: Strawberry options
November 2023 - 75
November 2023 - Farm Market & Agritourism: Revolutionize customer relationships
November 2023 - 77
November 2023 - Ag Labor Review: DOL's end run
November 2023 - 79
November 2023 - Classifieds
November 2023 - 81
November 2023 - Advertiser Index
November 2023 - 83
November 2023 - 84
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-fgn
https://www.nxtbook.com/greatamericanmediaservices/FGN/fgn-vgn-40-under-40-class-of-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyers-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyers-guide
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyersguide-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyersguide-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyersguide-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2019
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