November 2024 - 73

Marketing
Channel
On-farm
stand
Farmers
market
Restaurants
Wholesale
distribution
Volume Price
4
3
2
1
1
2
3
4
Risk
1
4
2
3
channel 1 through 4 with 1 being
the most favorable and 4 the least
favorable. There aren't any right
or wrong answers. This example
shows that restaurants are the
most favorable marketing channel
for this farm.
However, these rankings can
change over time. For instance,
if the volume of product sold
increases for on-farm sales, that
channel might become the
Labor
Required
3
4
2
1
Assoc.
Costs
3
1
1
4
Total
Score
12
14
10
13
Final
Rank
2
4
1
3
top-ranking one. Wholesale
distribution ranks higher than
farmers markets mainly due to
the high marketing labor involved
with farmers markets compared
to wholesale.
Considering quality of life
Finally, consider how each
market channel affects your quality
of life. What is the perceived level
of stress involved with supplying
those channels? How will it impact
you and your family? If necessary,
add this as a column to your
evaluation exercise. It is just as
important as the other criteria for a
profitable and happy farming life.
By carefully evaluating and
selecting the right market
channels, you can create a balanced
and effective marketing plan that
supports both your business goals
and personal well-being.
Brian Moyer is an educational
program associate with Penn
State Extension. As founder of PA
Farm Markets and founder and
manager of the Skippack Farmers
Market, Moyer specializes in
assisting farmers markets, retail
farm markets, direct-to-consumer
sales, and new and beginning
farmers with marketing, business
and regulatory issues.
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FRUITGROWERSNEWS.COM | 73

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November 2024

Table of Contents for the Digital Edition of November 2024

Editor's Letter
Pome Fruit: Industry initiative
Irrigation & Water Management: Maintaining grove water
Tree Fruit: Grove insights
Plums: Plum factors
Great Lakes EXPO News: Juice processing and berry fertilization
Great Lakes EXPO Schedule
40 Under Forty Class of 2024
Soil Health: Cutting chemical fumigation
Labor: Tree fruit worker decision sparks reaction
Tree Fruit Variety Showcase
2025 Fruit & Nut Growers Buyers' Guide
Organic Grower Fall 2024
Fresh Views: A team approach to plant disease management
Farm Market & Agritourism: Choosing the right market channel
Ag Labor Review: Candid discussions regarding ag labor dilemmas
Classifieds
Advertiser Index
November 2024 - 1
November 2024 - 2
November 2024 - 3
November 2024 - Editor's Letter
November 2024 - 5
November 2024 - Pome Fruit: Industry initiative
November 2024 - 7
November 2024 - 8
November 2024 - 9
November 2024 - Irrigation & Water Management: Maintaining grove water
November 2024 - 11
November 2024 - 12
November 2024 - 13
November 2024 - Tree Fruit: Grove insights
November 2024 - 15
November 2024 - 16
November 2024 - 17
November 2024 - Plums: Plum factors
November 2024 - 19
November 2024 - 20
November 2024 - 21
November 2024 - Great Lakes EXPO News: Juice processing and berry fertilization
November 2024 - Great Lakes EXPO Schedule
November 2024 - 24
November 2024 - 40 Under Forty Class of 2024
November 2024 - 26
November 2024 - 27
November 2024 - 28
November 2024 - 29
November 2024 - 30
November 2024 - 31
November 2024 - 32
November 2024 - Soil Health: Cutting chemical fumigation
November 2024 - 34
November 2024 - 35
November 2024 - Labor: Tree fruit worker decision sparks reaction
November 2024 - 37
November 2024 - Tree Fruit Variety Showcase
November 2024 - 39
November 2024 - 40
November 2024 - 41
November 2024 - 42
November 2024 - 2025 Fruit & Nut Growers Buyers' Guide
November 2024 - 44
November 2024 - 45
November 2024 - 46
November 2024 - 47
November 2024 - 48
November 2024 - 49
November 2024 - 50
November 2024 - 51
November 2024 - 52
November 2024 - 53
November 2024 - 54
November 2024 - 55
November 2024 - 56
November 2024 - 57
November 2024 - 58
November 2024 - 59
November 2024 - 60
November 2024 - 61
November 2024 - 62
November 2024 - Organic Grower Fall 2024
November 2024 - 64
November 2024 - 65
November 2024 - 66
November 2024 - 67
November 2024 - Fresh Views: A team approach to plant disease management
November 2024 - 69
November 2024 - 70
November 2024 - 71
November 2024 - Farm Market & Agritourism: Choosing the right market channel
November 2024 - 73
November 2024 - Ag Labor Review: Candid discussions regarding ag labor dilemmas
November 2024 - 75
November 2024 - Classifieds
November 2024 - 77
November 2024 - Advertiser Index
November 2024 - 79
November 2024 - 80
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2025
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/2025-fruit-nut-growers-buyers-guide
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-fgn
https://www.nxtbook.com/greatamericanmediaservices/FGN/fgn-vgn-40-under-40-class-of-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyers-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2023
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https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2023
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyers-guide
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyersguide-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2022
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyersguide-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2021
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/buyersguide-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2020
https://www.nxtbook.com/greatamericanmediaservices/FGN/december-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/november-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/october-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/september-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/august-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/july-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/june-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/may-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/april-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/march-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/february-2019
https://www.nxtbook.com/greatamericanmediaservices/FGN/january-2019
https://www.nxtbookmedia.com