Potato Expo Digital Guide 2023 - 48

THURSDAY, JAN. 5
Moderator: Marisol Quintanilla, PhD, Applied
Nematologist, Michigan State University
Panelists:
* Chad Hutchinson, PhD, Global Director
of Potato Research and Market Support,
TriCal Group
* Randy Huckaba, PhD, Director of Product
Research and Development, Teleos Ag
Solutions
* Kevin Cochrane, Retail Account Manager,
Corteva Agriscience
3:00pm-3:30pm
Aurora Ballroom D
Addressing the Driest Issue that Can
Ruin Your Day: Pesticide Maximum
Residue Levels (MRLs) and the U.S.
Potato Industry
Pesticide Maximum Residue Levels (MRLs)
are one of the most challenging issues
the U.S. potato industry faces; failure can
mean hundreds of million dollars in losses.
Processors manage allowable pesticide
lists based on the constantly changing
international MRLs. Due to differing
international standards, growers may be told
they cannot use pesticides that are legal
in the U.S. This challenge flows upstream
to pesticide registrants who develop new
products that growers cannot yet use until
potato MRLs are established in multiple
challenging markets. Meanwhile, the NPC and
Potatoes USA work constantly to establish
new and defend existing potato MRLs.
This panel will explore the MRL issue from
the perspective of the grower, processor,
registrant, and the NPC/Potatoes USA. It will
help growers and others better understand
the challenges each group faces and what is
being done to overcome them.
Moderator: Matt Lantz, Vice President of
Global Access, Bryant Christie Inc.
Panelists:
* Jared Balcom, President, Balcom and
Moe
48
2023 Potato Expo Digital Guide
* Eric Ritchie, Agriculture Manager North
America, McCain Foods
* Michelle Sharpe, MRL Strategist, BASF
3:45pm-4:15pm
Aurora Ballroom C
Protecting Potato's Positive Reputation
It is no surprise that the media talks
about potatoes. But what is the media
saying about potatoes, and what is the
sentiment? Hillenby, a Potatoes USA
agency partner, is on a mission to monitor
how potatoes are portrayed in the press
and are ready to defend the spud from
misinformation. By connecting with
writers and reporters to correct inaccurate
statements, understand negative sentiment,
and provide science to back-up requested
corrections, the team not only earns
credibility for positive potato messages,
the work for the potato industry to create
valuable relationships and grow the network
of potato advocates.
Introduction by Mark Szymanski, Director,
Public Relations, National Potato Council
* Katie Lilley, COO, Hillenby
3:45pm-4:15pm
Aurora Ballroom D
Next Generation of Sustainable
Packaging
Sustainability is driving the need for
innovation in packaging across the industry.
This session will provide insight into what the
next generation of packaging may look like
and what that means for the industry.
Moderator: Kathy Michael Sponhiem, Sales
and Administration, Michael Family Farms
Panelists:
* Steve Greenfield, Director of Sales &
Marketing, NNZ, Inc.
* Mike Levis, Sales Associate, Volm
* Aaron Fox, Executive Vice President, Fox
Packaging
Potato Expo Digital Guide 2023

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