Potato Expo Digital Guide - 2021 - 17

WEDNESDAY, JAN. 6
8-9:30 A.M. PT | 11 A.M.-12:30 P.M. ET
The New Consumer at Retail and Foodservice
Sponsored by Potatoes USA
So much has changed in where, what and how
people eat and this is changing demand for
potatoes. This panel will provide insights into
the changes in consumer behavior towards food
when eating at home, purchasing at retail and
at restaurants and how these are impacting
and will impact potato sales and demand. The
four members bring expertise in changing food
patterns, the retail sector, foodservice and how
this all ties to the potato market. Presented in
a question-and-answer format, this session will
help provide answers to questions everyone in
the potato industry has been wondering over
this past year and as we look to the future. Make
sure to bring your questions for this excellent
lineup of speakers.
Moderator: Blair Richardson, CEO, Potatoes USA
Panelists: Jack Li, Haiku Master, Datassential;
Jonna Parker, Principal, Fresh Center of
Excellence, IRI; Wendy Reinhardt Kapsak, MS,
RDN, President and CEO, Produce for Better
Health Foundation; John Toaspern, CMO,
Potatoes USA
12-12:45 P.M. PT | 3-3:45 P.M. ET
Getting Potatoes into the Mouths of
Consumers
Not only has this been an incredibly unusual
year, it could bring about long-term changes
for consumers and growers alike. Join in on a
discussion with industry thought leaders on
challenges, opportunities and innovations -
from growing potatoes on the farm to
getting potatoes into the hands of consumers
worldwide - that could shape our industry for
decades to come.
Moderator: Michael Sansolo, Retail Food
Industry Expert
Panelists: Keith McGovern, President, R.D.
Offutt Farms; Kevin Stanger, President,
Wada Farms Marketing Group; Barry Starnes,
Category Manager, Produce, Southeastern
Grocers; Steve Williams, Vice President, Produce
and Floral, Southeastern Grocers
1-2 P.M. PT | 4-5 P.M. ET
Let's Get Cooking Potatoes Competition
Sponsored by the Washington State
Potato Commission
Join us for an interactive, family-friendly
cooking class with chef Joel Gamoran. This
is your chance to watch growers from across
the country compete to be the 2021 Top
Spud. You can also cook alongside them and
rookie dad and motivation chef Joel Gamoran.
We'll provide a shopping list in advance,
so plan to make a new and tasty dish with
family members and friends alongside the
competitors.
Potato Expo * January 2021
17
Potato Expo Digital Guide - 2021

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