August 2020 - 38

MARKET TRENDS
WHAT CONSUMERS SEE
in their Gardens
of the Future
As the National Garden Bureau celebrates its 100th anniversary, the organization surveyed
consumers to gain insight into current gardening trends. Here is what they had to say.
BY DIANE BLAZEK
J
ust like fashion, trends in gardening come and go - and sometimes
come back again. Some shifts in gardening were inspired by
necessity, like the Victory Gardens when consumers grew their own
food during the rationing that the war years brought. Others reflected
societal changes, like the green lawns of the 1950s and 1960s, when
families spent more time playing and entertaining in their yards.
Today's interest in sustainable gardens offering a home for pollinators is
not too different from the desire for birdwatching and natural gardens of
100 years ago.
So what will the gardens of the future look like?
A survey done by the National Garden Bureau (NGB) - which is
celebrating its 100th anniversary - found fascinating trends among
today's gardeners and what their visions are for future gardens, which may
provide some interesting insights for your businesses.
GROW TO EAT
In the survey, more than half (57%) of those aged 35 and under said
they're using their green space to grow their own food. That interest was
echoed by respondents over 35, with 65% of them saying they planned
to turn their future gardens into more of a food source. (Note: this survey
was done in fall 2019, before any of us had even heard of the coronavirus
or COVID-19.)
38 AUGUST 2020 GPNMAG.COM
Many expressed interest in growing their own herbs in their home
kitchens, with over 65% of those 35 and under sharing a desire to grow
herbs indoors in the future.
Take home: No matter which demographic you serve, be on the
forefront by offering herbs, fruits, vegetables and other edible plants. As
consumers' tastes and experiences change, they might be interested in
the more unique items they can't get in their local supermarket. Staying in
tune with cooking shows, YouTube trends and celebrity chefs will help you
stay up on trends that are happening now or coming down the pike.
MIXED-USE GARDENS
Gardens past and present have served multiple purposes, and gardening
with a variety of plants allows you to enjoy your space and take in the
outdoors to your liking. Over 67% of respondents 35 and under shared
that, while they want some green lawn, they also want the rest of their
yard to be planted with a wide variety of trees, shrubs, flowers, fruits,
herbs and vegetables.
What does that mean for gardens of the future? They'll likely offer more
variety, from the ornamental to the edible. And over 60% of gardeners of
all ages want to grow pollinator-friendly plants and flowers.
Take home: National Garden Bureau continues to preach about the
importance of pollinators and providing plants for them so they pollinate

http://www.GPNMAG.COM

August 2020

Table of Contents for the Digital Edition of August 2020

August 2020 - 1
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