August 2020 - 9

INDUSTRY NEWS
GREAT LAKES
FRUIT, VEGETABLE & FARM MARKET
LEARN HOW DIGITAL
MARKETING CAN
IMPROVE PROFITABILITY
AT THE 2020 GREAT
LAKES EXPO
As growers and business owners look to
flowers and plants when planning their marketing
for the 2021 season as the publicity generated
from this program is substantial.
Brand new for 2021, the " Year of " program is
being turned into a special exhibit opportunity
for public gardens! By working with the American
Public Garden Association members, NGB has
created a way for public gardens to create
educational programs and seasonal exhibits
that feature the plant classes above. For more
information on this special new program, go to:
ngb.org/public-garden-special-exhibit-opportunity.
By Nov. 1, National Garden Bureau will have
photos of numerous varieties of all five crops
(provided by NGB members) posted on our
website. NGB also provides PDFs of fact sheets,
flyers, handouts, signage, poster, PowerPoint
presentations, etc. After Nov. 1st, all of the above
can be downloaded at no charge from the NGB
website (www.ngb.org). These tools will help the
North American home garden industry promote the
crops to consumers and encourage gardening with
these specific crop classes.
BIOSAFE VIRUCIDE
APPROVED AGAINST
CORONAVIRUS
BioSafe Systems' SaniDate 5.0
is now labeled to kill the human
coronavirus. The stamp of approval
comes from the U.S. Environmental
Protection Agency known for
stringent regulations when it comes
to product certification.
make necessary changes due to the COVID-19
pandemic, one area of importance every
business should be looking at is their digital
marketing strategies. The Farm Marketing
keynote at the 2020 Great Lakes Fruit,
Vegetable & Farm Market EXPO will look to
help growers not only understand marketing
tactics to help maximize profitability, but also
the mindset behind them.
Charlotte Smith, owner of 3 Cow
Marketing, will be the keynote speaker for
the 2020 Farm Marketing program at the
Great Lakes EXPO. Smith's unique depth
of experience, from owning and operating
a farm to her status as a certified mindset
coach, will provide growers with unique
insight into how they can utilize digital tools
to help grow their business.
" I've had a farm for 11 years, and people
are always asking how I was sold out at
much higher prices, " Smith said. " It was
because of my marketing skills. It's what
works in today's online world for any type of
farm business. "
Smith's keynote, titled " 3 Steps to Your
Profitable Farm, " will help teach farmers and
growers several different ways to capitalize
on online marketing to grow their operations
and their business - from learning the
number one " mindset roadblock " to finding
Sanidate 5.0 is a disinfectant/
sanitizer that kills the human
coronavirus on hard, non-porous
surfaces, making it a valuable
resource for public health
precautions. After initial precleaning,
apply SaniDate 5.0 using
sponge, brush, cloth, mop, by
immersion or as a spray, foam or
fog. Allow the sanitizer to set on a
ideal customers that are willing to pay
higher-than-average prices.
For the " mindset roadblock, " Smith noted
that she could teach growers everything
they needed to know about marketing - but
if they didn't " believe they could do it, " it
wouldn't ultimately be profitable.
" I realized that I could teach them all
of the 'how-to,' but if they still doubted
it would work or lacked confidence, they
weren't going to do the work or show up
in a way that is going to be profitable for
their business, " Smith said. " So not only
do I coach them on the how-to, but I also
coach them on the mindset of how to lead a
profitable business. "
While Smith noted that her farm marketing
keynote would largely be aimed at those who
are selling direct-to-consumer, she also said
that there are benefits across the board for
growers of all types, including wholesalers.
Both attendees and exhibitors at
conferences in the past have said they
appreciate what Smith is able to bring to
the table - both on a direct-to-consumer
and commercial level. " I hear a lot that it
will help their relationships with wholesalers
they do business with, " Smith said. " I
don't want to say it's geared toward them
specifically, but I can tell you I get a lot of
feedback that they have benefitted from the
sessions, as well. "
As far as attending events like the
Great Lakes EXPO, Smith said networking
possibilities, as well as the workshops
and sessions, are incredibly important to
growers of all types.
" The connections I make with others in the
industry or similar industries, is invaluable, "
Smith said. " The doors that open whenever
I get to go to a conference or EXPO and
engage in-person ... you just can't predict
the connections you'll make and what they'll
lead to. "
To learn more about the 2020 Great Lakes
EXPO, visit www.glexpo.com.
treated area for 10 minutes then
air dry. This caliber of sanitation
is vital right now not only to keep
our homes and workplaces clean,
but to promote healthy practices
for employees working in essential
industries society leans on.
SaniDate 5.0 is a valuable tool in
combating the human coronavirus
by disinfecting surfaces in
important public spaces: schools,
universities, restaurants, hospitals,
offices, airports, airplanes,
individual homes, industrial
warehouses, farms, breweries,
wineries, grocery stores, various
types of equipment, packing plants,
greenhouses, public transport, etc.
For more information, visit www.
biosafesystems.com.
GREENHOUSE PRODUCT NEWS 9
http://www.ngb.org/public-garden-special-exhibit-opportunity http://www.ngb.org http://www.glexpo.com http://www.biosafesystems.com
August 2020

Table of Contents for the Digital Edition of August 2020
