August 2022 - 20

PRODUCTION
OPPORTUNITIES
in CEA
Tech company Cox gets fresh with strategic investment in
controlled environment agriculture company Mucci Farms.
BY STEPHEN KLOOSTERMAN
C
ox Enterprises recently made a strategic investment in Mucci
Farms, a 60-year-old controlled environment agriculture (CEA)
business with a network of greenhouses for indoor-grown fruits
and vegetables in Canada and the United States.
Headquartered in Ontario, Mucci Farms has more than 2,000 employees
and supplies fresh produce to major retailers across both countries.
We caught up with Steve Bradley, vice president of Cleantech, Cox
Enterprises, to find out why Cox was interested in CEA and how it fits
with other agricultural acquisitions it has made.
GPN: Why is a media company getting involved in controlled
environment agriculture? Is it a good business opportunity?
Bradley: Cox is much more than a media company with our
communications and automotive services business today. As we looked to
diversify and grow outside of those core areas, CEA stood out as a great
business opportunity and a great fit for Cox. CEA aligns with our focus
on scalable, sustainable, generational businesses that have the potential
to transform key segments of the economy through resource efficiency,
resiliency, and adaptation.
CEA is not only more resource efficient than traditional agriculture;
it decouples growing from all the problems with outdoor agriculture
(too hot, too cold, too much rain, drought, insects, etc.). We see the
opportunity to feed a growing population with more efficient production
systems that provide reliable, great-tasting produce. These businesses,
20 AUGUST 2022 GPNMAG.COM
Photos: Mucci Farms
because of their capital intensity, also are a good fit for Cox, a company
that thinks long term.
GPN: In August 2021, Cox acquired BrightFarms, an indoor farming
company and provider of locally grown packaged salads headquartered
in Irvington, New York, with farms in Virginia, Ohio, Pennsylvania, North
Carolina, Illinois and New Hampshire. How would you compare or
contrast the acquisition of BrightFarms with Mucci?

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August 2022

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