Big Grower April 2022 - 22

The 30-Day
The unpredictability of the past few years has really made business
planning challenging. Now might be a good time to reevaluate your planning process.
woke up this morning to three inches
of snow that I was not expecting and
that was not predicted. My friend's
father died last week while on a ski trip.
He was in decent shape. A business I
work with sold last month for several
times what it was estimated to be worth
just two years ago. I can go on and on
about events and how things happen for
which we/they do not have a plan.
This dynamic is frustrating to me
because I am a very disciplined planner
(like some of you). In business, I have
coached on short, medium and longterm
plans. Unfortunately, there are
a lot of wasted calories on business
plans in the past couple of years
because there are so many curveballs or
unexpected things that can happen that
change the plans and can dramatically
render them ineffective.
A year ago, I wrote about the 12-week
year. This paradigm shift of thinking
about the traditional 12-month year in
four distinct mini years and planning
for each was helpful to many. As this
thought process has evolved, I am
encouraging the following adjustments
for this year, which will address the
unpredictable world we live in.
Spend some time trying to articulate a
one-year vision (not a plan). This vision
might include more balance, financial
freedom and/or deeper connection
with relationships. A vision is more of a
direction than specific goals. It is like a
20 APRIL 2022
vision to travel to the mountains versus
the shore. You may not be sure of the
exact route or even which mountain
range, but you can imagine breathing
in the mountain air and enjoying the
mountain views. Do not worry about
being too specific because it is more
about how you will feel than deciding
exactly where you will be.
With the vision in mind, you want to
articulate priorities and goals on a threemonth
cycle. A priority is what you will
be spending more time on. A priority
has a sense of hierarchy compared to
other things. For many, it is not about
abandoning what you have done in
the past, but spending more time and
energy on whatever the priority or goal
is. For example, if better health is a
priority, you will want to begin to track
health related things or make sure you
are blocking out time for workouts. If
growth in the business is a priority, you
will want to have more conversations
and open doors for growth. I like to limit
these to three top priorities and goals,
making your success more likely.
Because of the uncertainty of recent
years, a super strong 30-day plan today
is important. Based on where you are
heading (the vision) and what your
priorities are, try to have a specific
30-day plan and the action steps.
Think of this like a 30-day plan for a
home remodeling project that includes
the visual drawing of the project, the
schedule, the time estimates and
the budget.
While this plan needs to be mapped
out, you also need to monitor it on a
daily basis. By keeping it to 30 days, you
will be able to predict better than several
months out. Try to be very disciplined
but not obsessed. Be sure to call the
appropriate audibles to make sure you
are still on target with the vision and
the priorities.
In closing, I know for many looking at
things through a new lens (30-day versus
12-month) might be uncomfortable.
You do not need to abandon the annual
budgets, but do not let them be a
straitjacket for the year.
If you leverage this thought process,
it will achieve a more accurate and
predictable outcome. At the end of the
year, you will be able to look back from
where you end up and feel much better
and more fulfilled.
Mark Richardson is an author, speaker,
columnist and business growth strategist.
He has written several books on business
management, including " How Fit Is
Your Business? " and " Fit to Grow. "
His latest book is " Control Your Day
Before It Controls You: The 7 Steps
to Mastering Your Time. " All of his
books are available on
He can be reached at mrichardson@

Big Grower April 2022

Table of Contents for the Digital Edition of Big Grower April 2022

Big Grower April 2022 - 1
Big Grower April 2022 - 2
Big Grower April 2022 - 3
Big Grower April 2022 - 4
Big Grower April 2022 - 5
Big Grower April 2022 - 6
Big Grower April 2022 - 7
Big Grower April 2022 - 8
Big Grower April 2022 - 9
Big Grower April 2022 - 10
Big Grower April 2022 - 11
Big Grower April 2022 - 12
Big Grower April 2022 - 13
Big Grower April 2022 - 14
Big Grower April 2022 - 15
Big Grower April 2022 - 16
Big Grower April 2022 - 17
Big Grower April 2022 - 18
Big Grower April 2022 - 19
Big Grower April 2022 - 20
Big Grower April 2022 - 21
Big Grower April 2022 - 22
Big Grower April 2022 - 23