Big Grower March 2019 - 10

THINK BUSINESS
Making It Happen
How are you addressing the challenges in today's marketplace?
Proactively? Reactively? Or Something else?
BY MARK RICHARDSON
W
hen tackling the challenges of a tough
business environment, there are three
categories that most companies (and
people) fall into:
1. Those that make it happen
2. Those that watch it happen
3. Those that wonder what will happen
One can look at this as just clever
wordsmithing or you can drill down and find
some real meaning. Lately, I have been thinking
a lot about these three points of view. I have
been observing businesses all over the country
and which category they fall into.
This column will address some of my insights
on the issue.
ARE YOU MAKING, WATCHING
OR WONDERING?
" Making it happen " is a mindset. It is a decision
you make. " Making it happen " is the difference
between a good and a great business. Of course,
there are always market-specific exceptions, but
for the most part, the basic business environment
is the same for most companies.
The question is why are some growing and
continuing to see positive returns and others are
not? I contend the answer is based on which of
the three categories above that the business that
chooses to operate in.
" Make it happen " means you adjust your
marketing strategy to the environment. Are you?
" Make it happen " means that you don't
abandon your values but you change your sales
and production approaches to address your
customers' fears and interests. Are you?
EDITORIAL/DESIGN
Editorial Director Tim Hodson
616.520.2161 * thodson@greatamericanpublish.com
Managing Editor Jasmina Dolce
616.520.2162 * jdolce@greatamericanpublish.com
Retail Editor Abby Kleckler
616.520.2163 * akleckler@greatamericanpublish.com
Digital Content Manager Ana Olvera
616.520.2171 * aolvera@greatamericanpublish.com
Multimedia Designer Amanda Mackey
616.520.2157 * amackey@greatamericanpublish.com
" Making it happen " means you are diversifying
and develop products and services that hit a chord
for your customers and helping them. Are you?
If you are finding yourself investing much of
your energy reacting, losing staff and reducing
your marketing costs to get through, then
understand those are decisions that you are
making not ones that are being forced on you.
GETTING IN THE RIGHT CATEGORY
Here are a few brief tips and questions to
consider if you want to be in the " make it
happen " category.
* Are you investing 10 percent of your energy
on new stuff? I know it is tough when you
are time starved to get out of the trenches,
but it is critical for a " make it happen "
mindset to make appointments for yourself
to focus on new ideas.
* Have your product lines or service offerings
changed over the last few years? If there is
one area that hasn't changed over the last 10
years, it is in need for " change. " This change
could be in how and where your clients
can buy your products and services. It also
could be the type of programs and products
that you are producing. Change may also
require different people or talent to deliver
these services.
* Are you attracting new customers the same
way? I think it is fair to say that the market
approaches of the past don't work as well as
they used to. Today, you need to help your
customers buy, not sell to them. You need
to drive them to understand what it is you
ADVERTISING
Vice President, Group Publisher Bob Bellew
616.520.2164 * bbellew@greatamericanpublish.com
Integrated Media Consultant - East Coast
Tiffany O'Kelley
616.520.2172 * tokelley@greatamericanpublish.com
Integrated Media Consultant - West Coast
Kim Sammartino
616.520.2173 * ksammartino@greatamericanpublish.com
Classified Advertising Manager Kim Meyers
616.520.2137 * kmeyers@greatamericanpublish.com
Production Assistant Samantha Orsi
616.520.2148 * sorsi@greatamericanpublish.com
are providing (and how it is produced) not
offer discounts.
* Are you really in the wave with the latest
technologies? Technology has revolutionized
the horticulture industry (as it has in many
other areas of our lives). This should be on
the top of everyone's priority list. Being in
the wave, however, is about balance (not
being ahead and not being behind). Take
inventory of what your company is doing
and compare yourself to companies inside
and outside of the industry.
* Is your team rallied behind you with a
gung-ho mind set? In these times, your team
needs to be more aligned than ever. You need
to be investing more time than ever making
sure this is happening. Creating this culture
requires creative methods that were not
needed in the past. Dig deep and make this
a priority.
Although it may be part of successful DNA
to " make it happen, " it is also a choice that
everyone can make.
Don't let the environment control your success
and future ... Make it happen!
Mark Richardson is an author, speaker,
columnist and business growth strategist. He has
written several books on business management
including " How Fit Is Your Business? " and
" Fit to Grow. " His latest book is " Control Your
Day Before It Controls You: The 7 Steps to
Mastering Your Time. " All of his books are
available on amazon.com. He can be reached
at mrichardson@mgrichardson.com.
STAFF
Corporate Office .........................616.887.9008
Audience Development Becky Stovall
616.520.2138 * bstovall@greatamericanpublish.com
Business Manager Sally Ostman
616.520.2136 * sostman@greatamericanpublish.com
Creative Director Kristina Howell
616.520.2168 * khowell@greatamericanpublish.com
Custom Content Manager Jess Schmidt
616.520.2141 * jschmidt@greatamericanpublish.com
COO & Director of Custom Media Kimberly Baker
616.520.2135 * kbaker@greatamericanpublish.com
CEO Matt McCallum
mmccallum@greatamericanpublish.com
GPN accepts no responsibility or liability for the validity of information supplied by contributors, vendors, advertisers or
advertising agencies.
10 MARCH 2019 * BIGGROWER.COM
www.facebook.com/BigGrower
AD INDEX
ADVERTISER ..................................... PAGE
Advancing Alternatives ......................................7
Benary ........................................................................5
Berger ........................................................................2
MasterTag .................................................................9
Premier Tech Horticulture ..............................11
http://www.amazon.com http://www.facebook.com/BigGrower http://www.BIGGROWER.COM

Big Grower March 2019

Table of Contents for the Digital Edition of Big Grower March 2019

Big Grower March 2019 - 1
Big Grower March 2019 - 2
Big Grower March 2019 - 3
Big Grower March 2019 - 4
Big Grower March 2019 - 5
Big Grower March 2019 - 6
Big Grower March 2019 - 7
Big Grower March 2019 - 8
Big Grower March 2019 - 9
Big Grower March 2019 - 10
Big Grower March 2019 - 11
Big Grower March 2019 - 12
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2024
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2024
https://www.nxtbook.com/greatamericanmediaservices/GPN/2024-guide-to-cannabis-production
https://www.nxtbook.com/greatamericanmediaservices/GPN/november-december-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/october-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/new-varieties-digital-guide-2024
https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-april-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/2023-guide-to-hemp-production
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/2023-guide-to-cannabis-production
https://www.nxtbook.com/greatamericanmediaservices/GPN/november-december-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-october-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/october-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/gpn-new-varieties-digital-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-april-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/cannabisguide-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/hempguide-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/newvarieties-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/december-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-november-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/november-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/october-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-september-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-march-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/cannabisguide-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/hempguide-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/newvarieties-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/december-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-november-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/november-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/october-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-september-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/californiaspringtrials-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-march-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/cannabisguide-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/hempguide-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/december-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-november-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/november-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/october-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-september-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/californiaspringtrials-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-march-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/undercontrol-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2019
https://www.nxtbookmedia.com