Big Grower November 2020 - 8

MANAGEMENT
Finding a
" Green Lining "
in a
Global Pandemic
The COVID-19 pandemic has actually created a new opportunity for growers and garden
center operators to capture - and hold on to - new gardeners.
BY SUSAN E. YODER
T
he defining moment is now. Well before the term " plant blindness "
was coined in 1998 by botanists James Wandersee and Elisabeth
Schussler, the majority of people in the U.S. had lost their collective
ability to notice the plants around them. What was common knowledge to
our ancestors has become an obliviousness about where our food comes
from, the importance of plants to the health of humans and animals, and a
failure to appreciate the role of plants to the very survival of our planet.
Many groups - including the Seed Your Future (www.SeedYourFuture.
org) movement - have been working tirelessly to turn things around and
inspire more people, especially youth, to appreciate the role of plants in
our world and perhaps explore a career working with plants. Small gains
were being made.
Then the world changed. A global pandemic altered every facet of life
including how we live, work, eat, play and socialize. Fear of going outside,
fear of connecting with others, and fear of an unknown health plague
8 NOVEMBER 2020
forced us not only to isolate from one another, but from the natural world.
Even though decades of solid research affirm the ability of plants and
nature to heal, cure, soothe and inspire, access to outdoor spaces was
restricted. Even enjoying one's own backyard or balcony was seen by many
as a risk too perilous to take.
As media coverage expanded about the spread of the pandemic, the Seed
Your Future movement searched for the voice we would take to help provide
respite from a growing panic. While certainly the pandemic was, and still is,
a dangerous issue, we chose to spread messages about the power of plants to
support our mental and physical health - especially in times of crisis.
Our #NatureNeverCloses and #YearOfThePlant campaigns provide
inspiration about plants and nature. Being around plants, growing plants,
and even just looking at flowers and plants has been proven by study after
study to improve our mood, provide hope, and nourish us from both hunger
and despair.
http://www.SeedYourFuture

Big Grower November 2020

Table of Contents for the Digital Edition of Big Grower November 2020

Big Grower November 2020 - 1
Big Grower November 2020 - 2
Big Grower November 2020 - 3
Big Grower November 2020 - 4
Big Grower November 2020 - 5
Big Grower November 2020 - 6
Big Grower November 2020 - 7
Big Grower November 2020 - 8
Big Grower November 2020 - 9
Big Grower November 2020 - 10
Big Grower November 2020 - 11
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Big Grower November 2020 - 16
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