Big Grower November 2020 - 9

MANAGEMENT
THE " GREEN LINING "
While we can never say there is a " silver lining "
to the pandemic, the fact is - this year there
are more people expressing interest in plants,
growing their own food and flowers, purchasing
houseplants, seeds, garden supplies and spending
time improving the world around them with plants.
A " green lining, " as it were.
For the horticulture industry, this truly is the
defining moment we've been working for. Likely
you are experiencing what many others in the
industry are as well - a huge demand from
consumers resulting in some remarkable sales
figures. But people can be fickle, attention spans
short, and if we don't capitalize on this moment
in time, it will pass and interest in gardening and
plants may wane again. So, what can we do about it?
The answer is you. It's you, and me, and other
horticulture professionals, and educators and plantenthusiasts,
and frankly, everyone who already
knows that the fate of our world lies in the next
generation embracing the importance of plants not
only to humans, but to animals, and to Earth. Our
job is to show others the way.
FOCUS ON THE FUTURE GARDENERS
So, how do we do it? We suggest that a focus
should be on kids. Families are hungry for
meaningful, enjoyable activities for their children.
Kids have been cooped up with their families
since March of 2020. Boredom, frustration and
GREENHOUSE
HEATING
BOILERS
GAS ●
OIL ●
WOOD ●
BIOMASS
NOVEMBER 2020 9

Big Grower November 2020

Table of Contents for the Digital Edition of Big Grower November 2020

Big Grower November 2020 - 1
Big Grower November 2020 - 2
Big Grower November 2020 - 3
Big Grower November 2020 - 4
Big Grower November 2020 - 5
Big Grower November 2020 - 6
Big Grower November 2020 - 7
Big Grower November 2020 - 8
Big Grower November 2020 - 9
Big Grower November 2020 - 10
Big Grower November 2020 - 11
Big Grower November 2020 - 12
Big Grower November 2020 - 13
Big Grower November 2020 - 14
Big Grower November 2020 - 15
Big Grower November 2020 - 16
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