Big Grower October 2022 - 16

COVER STORY
DISCOVER COSTA FARMS A one-minute history of its expansion from 1961 to today.
fresh way that we're hoping is going to resonate better than what
it's been in the past. "
Tags and point-of-purchase (POP) materials are a large piece of
the puzzle when it comes to creating awareness for Costa Farms.
With giftable home décor such a large part of the indoor business,
a branded pot may not make sense in all instances, according
to Hancock. Instead, Costa Farms wants consumers to see POP
material that positions the brand as the expert for their needs and to
associate a certain pottery look with Costa Farms.
" At a Lowe's or a Home Depot in the houseplant section, a
pothos is a pothos, and we see the opportunity to make Costa
Farms a draw, " Hancock says. " With enough investment and with
enough excitement, consumers are going to be looking for a Costa
Farms plant, not a generic pothos. "
FINDING WAYS TO INNOVATE
Costa Farms aims to stay ahead of the curve when it comes to
product and production. One example is a new material for pots
using recycled plastics and stone powder that give the look and feel
of ceramic, while having a much lower carbon footprint.
" It's a bit of a consumer message, a bit of a grower message, but
Left: Joche Smith, CEO
Right: Maria Costa Smith,
Executive Vice President
16 OCTOBER 2022
even just in the products that we use, we're looking to improve
and increase our sustainability, " Hancock says. See the sidebar on
page 12 for more on Costa Farms' sustainability efforts.
Hancock explains that they have been working with the team
in China on these break- and scratch-resistance planters and look
forward to getting them to market.
" Shrink happens with ceramic pots, " Hancock says. " We're

http://www.youtube.com/watch?v=2rI4fnFFiEo

Big Grower October 2022

Table of Contents for the Digital Edition of Big Grower October 2022

Big Grower October 2022 - Cover1
Big Grower October 2022 - Cover2
Big Grower October 2022 - 1
Big Grower October 2022 - 2
Big Grower October 2022 - 3
Big Grower October 2022 - 4
Big Grower October 2022 - 5
Big Grower October 2022 - 6
Big Grower October 2022 - 7
Big Grower October 2022 - 8
Big Grower October 2022 - 9
Big Grower October 2022 - 10
Big Grower October 2022 - 11
Big Grower October 2022 - 12
Big Grower October 2022 - 13
Big Grower October 2022 - 14
Big Grower October 2022 - 15
Big Grower October 2022 - 16
Big Grower October 2022 - 17
Big Grower October 2022 - 18
Big Grower October 2022 - 19
Big Grower October 2022 - 20
Big Grower October 2022 - 21
Big Grower October 2022 - 22
Big Grower October 2022 - 23
Big Grower October 2022 - 24
Big Grower October 2022 - 25
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https://www.nxtbook.com/greatamericanmediaservices/GPN/2024-guide-to-cannabis-production
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https://www.nxtbook.com/greatamericanmediaservices/GPN/new-varieties-digital-guide-2024
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https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2023
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https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2023
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https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-april-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/2023-guide-to-hemp-production
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/2023-guide-to-cannabis-production
https://www.nxtbook.com/greatamericanmediaservices/GPN/november-december-2022
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https://www.nxtbook.com/greatamericanmediaservices/GPN/october-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/gpn-new-varieties-digital-guide-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2022
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https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-april-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/cannabisguide-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/hempguide-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/newvarieties-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/december-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-november-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/november-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/october-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-september-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2021
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https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/cannabisguide-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/hempguide-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/newvarieties-2021
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https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/californiaspringtrials-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-march-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/february-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/cannabisguide-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/hempguide-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-january-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/january-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/december-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-november-2019
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https://www.nxtbook.com/greatamericanmediaservices/GPN/october-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-september-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/september-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/august-2019
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2019
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