February 2023 - 9

40 UNDER 40 PERSPECTIVES
The next stage is to define the project. We put the
details from the discovery stage into a CAD design,
and we explore the viability of the project both from a
customer and a production standpoint. We conduct design
reviews both internally and externally and close in on the
budgetary numbers.
The development stage usually begins with prototyping.
We can produce full-size prototypes, 3D printed or partial
prototypes of a small subsection of the whole product. Once
prototypes are complete, we go back to the stakeholders
identified in the discovery stage. Does the product meet
their expectations; is there compatibility; are there any
aspects that need to be redesigned? After verification, the
tool build begins. We are proud that everything we build is
manufactured in the U.S., from the tooling to the finished
parts. While the tool build is under way, we create a sales
and marketing plan for the launch.
This leads to the final stage of deployment in which
all departments throughout the company work together
to bring the idea from conception to completion. By
including the cross-functional teams, we are able to
ensure a quality finished product for our customers that
will stand up to their operational demands.
THE CAREFUL JOURNEY
In my experience it's not always about being the first to
the market with a new product or process, it's about the
journey it took to get there and the result. Being a fast
mover has its appeal, but the luster quickly fades when
the result is subpar. Sometimes the result of innovation is
not even visible externally. It can be a structural change
within your team, a change in process or something
financial regarding your budget. Regardless, the best
innovation occurs when you aspire to grow, commit to the
process and are not afraid to fail.
At T.O. Plastics, we have recognized that some of our
best innovations come directly from our customers -
whether it is helping them improve operational efficiencies
or enhancing plant growth. We want to be more than their
supplier; we want to become their partner. It is because
of those partnerships that we can introduce new products
that are both thoughtful and viable.
I am honored and grateful for being inducted in the
40 Under 40 Class of 2022. Thank you to GPN for taking
the time to recognize the future of our industry and
congratulations to the entire Class of 2022. Keep raising
the bar.
to the people you need to know
Who you know can make all the difference.
At AmericanHort, we specialize in connecting you to the mentors, leaders,
and knowledgeable resources you need-when you need them-so
that you can perform better day in and day out, grow faster than you ever
dreamed possible, and prepare both yourself and your business for the future.
Creating and Strengthening Connections
Learn more at AmericanHort.org
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GREENHOUSE PRODUCT NEWS 9
Connecting you
http://www.AmericanHort.org
February 2023

Table of Contents for the Digital Edition of February 2023
