January 2023 - 35
MARKETING
and increase their sales, " Pavlich
says. " Retail customers often look
for tags to learn about plant habits,
care and conditions, giving them more
confidence in buying the best product
for the right location. " Labeling can
also increase repeat business because
when consumers find the information
they need on a product they love,
they're more likely to search for that
product again.
" With our increased knowledge of
Terra Nova's tags show customers
plant characteristics that may not
be present at the time of purchase.
exposure, watering, the bloom or
foliage color, and size. " It's a moment
like that when an attractive tag that
is professionally laid out is a great
partner with the skilled staff and
quality plant a grower is providing to
their retail clients, " he says. " You're
helping garden centers further their
success with their customers. "
From a retail perspective, tags can
help increase sales. " Effective tags
can draw consumers to dormant
plants, acting as a 'silent salesman' to
help retail outlets sell more products
the preferences of the garden center
shopper, we have been able to design
tags around their needs, " Georgio
says. " This has resulted in several new
tag offerings that answer the most
important questions at the point of
sale and at home; particularly in the
houseplant and perennial segments. "
A well-designed tag - one designed
based on consumer preferences,
research, can anticipate questions and
small details
... big difference
Total postharvest solutions for CEA
Sormac Inc.
6800 Wales Rd.
Northwood, OH 43619
T : (567) 200-8420
www.sormac-inc.com
Circle 117
GREENHOUSE PRODUCT NEWS 35
https://www.sormac-inc.com/machines/ldt-100-air-drying-tunnel/
January 2023
Table of Contents for the Digital Edition of January 2023
January 2023 - 1
January 2023 - 2
January 2023 - 3
January 2023 - 4
January 2023 - 5
January 2023 - 6
January 2023 - 7
January 2023 - 8
January 2023 - 9
January 2023 - 10
January 2023 - 11
January 2023 - 12
January 2023 - 13
January 2023 - 14
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January 2023 - 17
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January 2023 - 21
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January 2023 - 38
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January 2023 - 40
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January 2023 - 44
January 2023 - 45
January 2023 - 46
January 2023 - 47
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https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2023
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2023
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https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-april-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2022
https://www.nxtbook.com/greatamericanmediaservices/GPN/march-2022
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https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2021
https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-march-2021
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https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-july-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/july-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/june-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/may-2020
https://www.nxtbook.com/greatamericanmediaservices/GPN/april-2020
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https://www.nxtbook.com/greatamericanmediaservices/GPN/big-grower-march-2020
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